Adchemy Selects Crescendo’s App Delivery Controller to Deliver Optimized Advertising Experiences on a Massive Scale

Innovative Digital Marketing Superstar Chooses AppBeat DC for Optimal Throughput, Acceleration and Predictability

MENLO PARK, Calif. – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, announced that Adchemy selected its AppBeat DC application delivery controller to scale their ad optimization platform.

Adchemy is a digital marketing technology company with roots in algorithm-based performance marketing. Using their search engine marketing software, interactive marketers can deliver highly relevant advertising experiences to online audiences across search, display, social and mobile channels at an unprecedented scale. Adchemy offers an enterprise-scale technology platform combined with best-practice methodologies and a range of digital consulting services. Adchemy’s more than 300 customers include:, Nationwide Insurance, Protection One, TransUnion Interactive, and University of Phoenix.

“Crescendo Networks is the only solution we tested that can handle our expected threshold of traffic — and then some. This replacement of our current solution allows us to provide the SSL support needed to process over a billion hits per day. We have high expectations and we’re confident that AppBeat DC will exceed them. Crescendo is a key component in my plan to build our next generation IT infrastructure,” said Otieno Ododa, Sr. Manager, Technical Operations for Adchemy. “In addition, AppBeat DC easily integrates into our environment and is easy to manage. That makes my life a bit easier.”

AppBeat DC delivers optimal application performance while increasing server efficiency. Deployed on a purpose-built platform using dedicated hardware engines with parallel processors, AppBeat DC offloads processing-intensive tasks from servers and combines multiple acceleration features in one highly scalable appliance. Its unique distributed architecture outperforms other solutions that experience performance degradation and resource contention when multiple features are enabled.

“To support and optimize the traffic levels Adchemy reaches each day, you really need an appliance that doesn’t require a babysitter,” said Adoram Gaash, CEO for Crescendo Networks. “Adchemy selected AppBeat DC for the ability to accelerate traffic during growth and provide the reliability they need to support their sophisticated science and data models, and deliver customer expectations. Adchemy is our sweet spot of customers – where revenue ties directly to performance and predictability.”

About Crescendo Networks

Crescendo Networks offers the industry’s only “future-proof” application delivery solution to support business growth in today’s volatile online world. Our unified application delivery solution offers innovative HyperScale technology, cloud intelligence, and massively scalable processing for performance that knows no boundaries. The company’s products are used by many of the world’s most sophisticated and fastest-growing Web properties to ensure usability, facilitate rapid business growth, lower IT costs and capture additional revenue. For more information, visit

Crescendo Networks, the Crescendo Networks Logo and AppBeat are trademarks or registered trademarks of Crescendo Networks in the U.S. and other countries. Other names may be trademarks of their respective owners.