Featured topics include Building Revenue with PR, Marketing to Physicians, Increasing “The Bottom Line,” Crisis Communication and a Czech Themed Happy Hour
HOUSTON – The AMA Houston Chapter will host a number of events in September.
At the monthly luncheon, scheduled Wednesday, September 8, AMA members and guests learned how to convert their organizations’ marketing and communications programs into revenue during this month’s featured topic, “Business is Photosynthesis – Building Revenue, Deal Size and Sales Velocity with PR.” Speaker Mark Stouse, Global Communications Leader for BMC Software, one of the largest software companies in the world, provided insight into metrics that really matter and how to prove marketing’s financial ROI to the CEO. The luncheon was held at the Junior League of Houston at 11:30a.m.
On Thursday, September 9, AMA’s monthly happy hour event has taken place at the Czech Center Museum, 4920 San Jacinto Street at Wichita, Houston, TX 77002. This free networking event, from 5:30 – 8:00p.m., sponsored by AMA’s Healthcare Special Interest Group (SIG), was open to everyone and registration was not required.
On Friday, September 17, AMA’s Energy Special Interest Group (SIG) will present “Impressively Impacting ’the bottom line’ Through Savvy Sales Force Enablement.” Attendees will learn how to ignite passion within their companies’ sales forces, how to deliver differentiated messages, and embrace their positioning efforts to rise above the competition. The speakers include Scott Berg, Director, Global Digital Strategy & Ecosystems, Hewlett-Packard Company; Tim Riesterer, CMO and SVP, Corporate Visions Inc.; and Gordon Gorrie, Marketing Executive, Wood Group, Gas Turbine Services. The event will be held at Mustang Engineering, 17420 Katy Fwy, Houston, TX at 7:30a.m. Register online at www.regonline.com/impactsales by Thursday, September 16 at 11:00a.m.
On Friday, September 24, healthcare speakers will discuss “Marketing to Physicians: Winning Game Plans for an Industry in Flux.” For more information and to register online, go to www.regonline.com/marketingtophysicians. Registration is open until Thursday, September 23 at 11:00a.m.
On Tuesday, September 28, AMA’s Professional Development for Marketers SIG will present a panel of public relations and communications experts who will discuss “Crisis Communication: How to Look Like a Star When the “It” Hits the Fan.” The event will be held at the United Way, 50 Waugh Drive Houston, TX at 7:30a.m. Register online at www.regonline.com/crisiscomms by Monday, September 27 at 11:00a.m.
To register or to learn more about any AMA events, visit http://amahouston.org/Events/.
About AMA
AMA Houston is the region’s premier professional marketing organization and the nation’s largest chapter. AMA Houston provides marketers and communications professionals the ability to remain competitive in today’s business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year four times in the last six years by AMA’s international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries.
