VAST Compliant Ad Serving Platform Easily Adapts to New Market Developments
NEW YORK – ADTECH, AOL Advertising’s global ad serving platform, announced the launch of an expanded online video advertising solution. With research showing that U.S. Internet users viewed more than 30 billion videos online this past April alone1, ADTECH’s online video product has been enhanced to meet the growing customer demand to manage, traffic and report on online video advertising campaigns.
“Our expanded video solution is a powerful tool for marketers. Its streamlined workflow monetizes video advertising to determine the right combination for video and display placements and, ultimately, bolster revenue,” said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. “With seamless integration, advanced targeting and real-time measurement capabilities, this product provides consolidated reporting, empowering advertisers to gain critical insight into their video campaign’s impact.”
Freytag adds, “Video has become a mass market, which needs professional ad serving solutions such as our ADTECH Video technology. Rising campaign figures mean efficiency is crucial. We define efficiency as ease of use, open interfaces and the integration of display and video campaigns.”
A granular reporting view makes it easier to identify the right combination of campaign placement for video and display, and measure each component to see what‘s really driving results. Each month, ADTECH serves more than two billion video ads and current customer Tremor Media was cited by ComScore as the top video ad network with a potential reach of 102.8 million viewers.
As with all ADTECH products, customers can expect reliable service and in-depth expert consultation, which are designed to ensure that each customer gains optimum benefit of their online video advertising projects. In addition, ADTECH ‘s video solution is VAST (Video Ad Serving Template) compliant and has been designed to easily adapt to changes in market standards and guidelines. VAST is a standardized template for the online digital video advertising business.
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.
1 comScore Video Metrix data, June 2010
