Will be major rain maker for consumer video network that matches brands to those most likely to buy and rewards them for interacting with the content
NEW YORK – AdGenesis LLC, a new consumer oriented video advertising network functioning across multiple media including mobile, online and eventually IPTV where customers exchange buying information for relevant ads and rewards, announced that it has hired Alec T. Coughlin for the newly created position of Vice President, Business Development.
Mr. Coughlin, who comes to AdGenesis from McCann Worldgroup, Interpublic Group of Companies (New York) will be responsible for spearheading the application of AdGenesis’ matchmaking technology to accelerate the combination of evocative content, forward thinking brands and qualified consumers by creating the ultimate branded content destination to satisfy their passions and interests.
“We are rapidly expanding our senior staff as AdGenesis gains traction with marketers and consumers,” says Richard Smullen Co-Founder and CEO. “We are very pleased to have Alec on the team with his exceptional relationships in the entertainment and sports industries. He has begun to make his mark and he’s only been here a few days.”
Most recently Mr. Coughlin was Senior Vice-President, Worldgroup EXP at McCann Worldgroup and was part of global management team established to develop the McCann Worldgroup response to transformative industry forces including the decoupling of media and the resulting separation of agency creative from production services. Before that, Mr. Coughlin was Senior Vice-President at William Morris Endeavor, working on the Live Nation business to drive next generation music sponsorship strategies with Mark Dowley, former Chairman/CEO Interpublic Sports & Entertainment Group and current partner of Ari Emanuel, WME CEO.
From May 2007 to March 2008, Mr. Coughlin was with the NFL’s St. Louis Rams as its Vice-President, Sales & Marketing responsible for managing and driving the day-to-day aspects of the Rams business operations that included revenue generation, marketing, sponsor relationship management and the execution of each Director’s annual Business Unit Operating Plan. For three years before that, Mr. Coughlin was Vice-President, Entertainment Marketing for Endeavor Marketing, LLC driving various aspects of rapidly growing agency’s internal and external business operations. His primary responsibilities included management consulting for the St. Louis Rams and strategic marketing work for American Express accounts as well as internal agency business affairs duties.
Earlier in his career, Mr. Coughlin held management positions with Peterson Peak Performance, LLC (Greenwich, CT); Octagon, Interpublic Group of Companies (Stamford, C T); and Banc of America Securities, LLC( San Francisco). He is a graduate of the University of Southern California holding a B.S. in Business Administration and a focus on Classics.
AdGenesis LLC (http://www.adgenesisdigital.com) developed and deploys a next generation consumer rewarded marketing and advertising experience, “me-commerce.” Its platform enables advertisers to send their video ads directly to members, who trade consumer insights, watch advertisements and receive rewards on web sites, mobile devices, social media, and interactive televisions. A sister company, Beezag.com, is an Internet and mobile program that perfected the targeted consumer reward concept. The New York-based company was founded in 2009 by successful advertising and media entrepreneurs, Richard Smullen and Laurent Alhadeff.
Since inception, AdGenesis and sister company, Beezag, have raised over $5 million (http://www.crunchbase.com/company/beezag) from founders and a group of angel investors. The company’s Executive Council includes: Michael Kassan; Gerry Byrne, Former Publisher of Variety and SVP of Media and Entertainment at Nielsen; Oliver Ripley and Timur Sardarov of Ocean Group International; Clifford Gundle, a member of the Dean’s Council of Harvard; Robert Friedman of Radical Media; and Rick Sirvaitis, former President and COO of GM Mediaworks.
