Mobile Advertising Ecosystem Convenes to Plot Future of Mobile Ad Market; AT&T, Blackberry and Pandora Lead Parade of Corporate Partners
NEW YORK – The Mobile Ad Summit, North America’s premier gathering of decision-makers from within and beyond the growing mobile community returned to Advertising Week on Tuesday, September 28th. Launched in 2009 by the Mobile Advertising Institute, the 2010 agenda included such industry leaders as Michael Roth, Chairman & CEO, Interpublic Group; Patrick McKenna, Marketing Manager, BMW North America; Rick Boyko, Director, VCU Brandcenter; Elizabeth Harz, Senior Vice President, Electronic Arts; and Nick Law, Chief Creative Officer, R/GA.
BB King’s New York, located in the heart of Times Square, hosted the all-day summit. The complete agenda is live at www.mobileadsummit.com.
The Mobile Ad Summit premiered during Advertising Week 2009 to an audience of 500. It is one of two “bookend” events staged by the Mobile Advertising Institute, the other being the Spring Mobile Upfront.
Also scheduled to appear on the program are a parade of Presidents & CEO’s including: Frank Barbieri of Transpera; Doug Checkeris of Mediacom; Michael Collins of Joule; Sean Finnegan of Starcom Mediavest; David Gwodz of Mojiva; Paul Gunning of Tribal DDB; Doug Hecht of JWT’s Digitaria; Alexandre Mars of Phonevalley; Jonathan Nelson of OMG; and Matt Seiler of Universal McCann.
Several pieces of original research will be revealed at the Summit, including a new iPad study enjoining Nielsen and Unilever.
Other executives from around the mobile ecosystem on the Summit agenda include:
Jonathan Anastas, Vice President, Marketing, Atari
Mike Baker, CEO, DataXu
Mort Greenberg, Head of Sales, Navteq
David Javitch, VP, Marketing, Scanbuy
John Trimble, Chief Revenue Officer, Pandora
Ali Rana, VP Digital Strategy, Dynamic Logic
Chris Schembri, Vice President, Media, AT&T
Adam Soroca, Chief Product Officer, Jumptap
Marcus Startzel, Senior Vice President, Millennial Media
Jonathan Vlassopulos, CEO, Skyrockit.
Beyond Platinum Partners include: AT&T, Pandora, and RIM in partnership with Jumptap, Millennial Media, Mojiva, and Navteq with additional support from Greystripe, Scanbuy, Transpera, DataXu, Dynamic Logic and E! Entertainment.
To see the full Mobile Ad Summit conference agenda and register for the event, visit http://www.mobileadsummit.com/.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.
About the Mobile Advertising Institute:
The Mobile Advertising Institute is a New York-based global think tank. The MAI organizes and stages thought leadership programming presenting “Best and Brightest” in the burgeoning mobile ecosystem. The MAI fosters dialogue amongst key players cutting across brands, creative and media agencies. The two principal properties of the MAI are the Mobile Ad Summit during Advertising Week and the Mobile Upfront in spring. Among the MAI’s founders are Jumptap CMO, Paran Johar who leads the content curatorial team.
