Former Yahoo! and Vizu Executive Jeremy Longinotti to Lead Audience Targeting Solutions
ST. CLOUD, Minn. – eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced Jeremy Longinotti as the newly appointed senior vice president and general manager for its Audience Targeting Solutions.
As senior vice president, Jeremy is leading the go-to-market strategy for eBureau’s Audience Targeting solutions as the company expands into the online display advertising space. In order for companies to reach their target market, they need to put their advertising in front of the right consumers from the start, ultimately maximizing their media dollars. eBureau’s unique approach defines a Custom Audience exclusive to each marketer, allowing clients to reach a new level of precision with targeted advertising across multiple digital media types. With eBureau’s Audience Targeting solutions, consumer-focused brands can finally engage with their ideal customers at scale.
“Jeremy’s insight and expertise in the digital advertising space is a big win for our clients, as well as our team,” said Chris Maher, chief executive officer, eBureau. “In this dynamic marketplace, marketers need reliable, real-time insights to make better decisions related to their online advertising initiatives. We are excited to have someone of Jeremy’s caliber and strong industry credibility on board as we continue to roll out our Audience Targeting solutions to meet these needs.”
Jeremy brings extensive knowledge of online advertising, measurement and consumer data to eBureau. Jeremy joins eBureau from Vizu, a company that provides a real-time technology platform measuring the effectiveness of digital media branding campaigns for advertisers and publishers. As vice president of business development, Jeremy led the company’s partnership, strategic sales and initial marketing efforts. Prior to Vizu, Jeremy held various management positions at Yahoo!, where he ran business development and revenue strategy for the Yahoo! Front Page, and My Yahoo!, in addition to managing strategic technology partnerships for Yahoo! Local Search and Yahoo! Maps.
According to Forrester Research, display advertising — including contextual listings and online video — will grow at a CAGR of 17% to reach almost $17 billion by 2014. “While growing robustly, online advertising has yet to truly deliver on its promise to precisely reach advertisers’ desired audiences and stop wasting media dollars,” said Jeremy Longinotti. “Performance marketers and brand advertisers alike need new tools to more efficiently reach their target audiences online. This will drive more dollars to online media as marketers realize the improved ROI. I’m excited to lead the strategic development of eBureau’s Audience Targeting solutions, knowing that our proven track record in predictive analytics will be a game changer in this market.”
To gain further insight on Jeremy’s analysis of the market and plans for eBureau’s Audience Targeting solutions, visit the eBureau blog.
eBureau provides a powerful suite of predictive analytics and real-time information solutions to help consumer-facing businesses find their next customer. Supported by a robust data mining platform that aggregates massive amounts of consumer data, eBureau helps performance marketers and digital advertisers improve the profitability of their new customer acquisition efforts. Clients span numerous industries and rely on our Audience Targeting, Lead Quality Scoring, Contact Center Optimization and Risk Management solutions to make instant, data-driven business decisions and most effectively deliver relevant marketing messages. For more information, please visit http://www.ebureau.com.