NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising solutions, reports a 76% increase in auto-related revenue this quarter (Q3 2010) as the auto industry revives after a devastating three years.
This increase in auto advertising from OEMs and aftermarket parts and services companies aligns with Vibrant’s expansion in the automotive sector. ComScore has reported an increase of 26% in unique visitors in Vibrant’s auto vertical for 2010.
Top 100 advertisers, such as Ford, rely on Vibrant’s ability to precisely target their audience through keywords grouped into brand names, segment, key features and sales terms as well as brand-attribute terms like “performance” and “quality.”
“This growth is driven by the tremendous value we are providing to auto advertisers, publishers and consumers,” says Doug Stevenson, Vibrant Co-founder and CEO. “Our U.S. auto publisher network has grown 24% Y-Y this quarter, and our unique audience is now 130 million in the U.S. We are working with 90% of OEM’s for national and regional initiatives, and we are well-positioned to grow as the automotive industry returns to advertise as usual.”
“Vibrant has long been an effective tool for Ford. Their contextually relevant placements reach our audience while they’re engaged with content in a brand-safe environment,” says Alex Hultgren, Ford & Lincoln Digital Media Manager, Ford Motor Company.
Vibrant’s powerful performance in the auto vertical follows on the heels of its 44% Y-Y growth in auto revenue reported in H1 2010. Earlier, record profit and revenue growth was announced for 2009. The company has increased its user base by 50% over the past year and now reaches 61% of the U.S. online audience according to comScore.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With 4,500 premium publishers, reaching over 170 million unique users per month (comScore, August 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
