Ad Performance Measurement Program Honored for Providing Brand Marketers with Intelligence About Campaign Management and Results
NEW YORK – Undertone Networks, an online advertising network, announced that Undertone Qualified Insights (UQI), its longitudinal customer learning program for marketers investing in large or ongoing campaigns, has been awarded the 2010 Direct Marketing Association (DMA) Innovation Award in the Digital Media category. UQI, with its custom solutions for the automotive, consumer packaged goods (CPG), retail, telecom and travel industries, gives marketers critical data on how their campaigns are performing with the audiences that matter most.
The DMA Innovation Awards showcase and reward outstanding advancements being made in direct and digital marketing technology. Entries are based on three main criteria: how innovative the product or service is; the impact it has on the end user; and whether or not the product or service has made a difference in the community at large. The awards were presented at the DMA 2010 Conference & Exhibition earlier this month in San Francisco.
First introduced in May 2010, Undertone’s UQI programs are custom-fit to marketers’ campaign objectives, audiences, messaging strategies and media plans. The programs provide a one-stop shop to help marketers become smarter about their audiences, brands and purchasing funnel, with information that includes comparisons of online and offline ad performance, comprehensive data on reach and viewership, measurement of multiple brand perception factors and a complete view of campaign ROI.
“Brand marketers working in today’s digital media landscape can’t afford to be in the dark about how their campaigns are performing,” said Alan Schanzer, Chief Strategy Officer, Undertone Networks. “With Undertone, these marketers get valuable, comprehensive insights that enable them to maximize the ROI of every campaign.”
Click here to read more about the unique capabilities and insights Undertone’s UQI programs provide for brand marketers.
About Undertone Networks
Undertone Networks, an online advertising network, provides advertisers with quality placements on the web’s best sites. The company carefully selects its media partners and hand purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed regional offices in major U.S. markets.