“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET
NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA) announced that they will conduct a free webinar for the industry and interested parties on the ongoing self-regulatory efforts being spearheaded by the DAA.
Any companies who are members of the ANA, 4A’s, AAF, DMA and IAB need to implement the Advertising Option Icon quickly to be compliant with the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising that launched in October. The webinar, hosted by Better Advertising, the only company designated as an approved provider of compliance services by the DAA, will better acquaint companies in the digital ecosystem with what they need to do to align with the program.
In the wake of the recent FTC report and comments by Commissioner John Leibowitz that our industry needs to accelerate its adoption of self-regulatory guidelines, it is clear that complying with the program has never been more urgent.
Title: Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know
When: Thursday, December 16, 2010, 1:30-2:30 PM ET
Where: The Webinar will be available only for registered participants. Go to: http://selfreg.eventbrite.com to register.
Presenting: Stu Ingis, Partner, Venable and Counsel to DAA; Scott Meyer and Colin O’Malley, Better Advertising
To help your company get up to speed on compliance, and hear how consumers are reacting to the program so far, please join this free webinar. Stu Ingis will discuss program requirements for advertisers, agencies, networks and publishers. Scott Meyer and Colin O’Malley will review the results of Better Advertising’s recent research which shows the power of a robust ad notice experience. This research, conducted in partnership with Dynamic Logic, demonstrates that a strong majority of consumers not only want details on the companies that are behind the ads they see, but actually feel better about brands that give them a high degree of control over those ads. The Better Advertising team will also introduce its new Open Data Partnership program that was featured in the Wall Street Journal last week.
This is a free webinar presented by the Digital Advertising Alliance and Better Advertising.
About Better Advertising
Selected by the Digital Advertising Alliance to power its interest-based advertising self-regulatory program, Better Advertising enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into, and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in IBA with confidence and generate better advertising results. For more information, please visit: www.betteradvertising.com.
Notes on the DAA and the Industry Self-Regulatory Program
Launched by the nation’s largest media and marketing trade associations: the American Association of Advertising Agencies(4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA) the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB), with support from the Council of Better Business Bureaus (CBBB), and he Network Advertising Initiative (NAI) the Self-Regulatory Program for Online Behavioral Advertising responds to the Federal Trade Commission’s call for more robust and effective self-regulation of online behavioral advertising practices that would foster transparency, knowledge and choice for consumers. The Program promotes the use of the “Advertising Option Icon” and accompanying language, to be displayed where data is collected and used for behavioral advertising. The Advertising Option Icon indicates a company’s use of online behavioral advertising and adherence to the Self-Regulatory Principles for Online Behavioral Advertising, guiding the Program. More information about the DAA and its member associations is available at: http://www.aboutads.info/
