Co-Founders Drive Aggressive International Expansion
LONDON & NEW YORK – DSP leader MediaMath has exported TerminalOne®, the first and only enterprise-class platform, to EMEA. The initiative, part of the company’s aggressive international expansion, was led by two of MediaMath’s co-founders who are charged with driving the widespread adoption of the industry’s most robust DSP by the region’s top agencies and marketers.
“TerminalOne is the only demand-side platform that boasts built-in algorithmic optimization, the broadest reach of RTB inventory of any platform, and the full suite of tools on which trading desks can effectively grow their businesses,” said Erich Wasserman, who along with colleague Greg Williams oversees MediaMath’s EMEA efforts. “And with T1 we’ve brought deep industry experience honed over four years, thousands of campaigns and millions in global spend as indication of our commitment to drive value for our customers.”
MediaMath readied for the deployment by extending relationships with existing inventory sources like Google AdX, Yahoo! RMX, Microsoft Advertising Exchange, Admeld, ContextWeb, AdBrite, OpenX, Pubmatic and The Rubicon Project, and cultivating new partnerships with local suppliers like Improve Digital and Orange. In addition, the company leveraged preexisting data integrations with BlueKai, eXelate, Bizo and other data providers. Last, MediaMath made substantial infrastructure investments in the area – stationing the industry’s most robust data centers across Europe to ensure maximum performance and to fend off latency issues that other DSPs suffer.
“TerminalOne’s key competitive advantage is that through a single platform it provides deep insights, automation and control over how media is optimized across a range of media types and inventory sources – including a clients’ own,” added Wasserman. “TerminalOne continues to set the global standard for performance, scale, automation and analytics.”
MediaMath has been aggressively growing its domestic and international operations of late, opening offices in Los Angeles, Chicago, Boston and Washington, D.C. in the US and in Ontario, Canada just prior to London. Additional offices are slated to launch in 2011 beginning with Latin America and Asia.
The EMEA office is actively recruiting local talent at all levels. Interested parties should email CVs to jobs@mediamath.com.
ABOUT MEDIAMATH
Headquartered in New York City with offices in Los Angeles, Chicago, Boston, Washington, DC in the US, and in both Canada and the UK/EMEA, MediaMath was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. The company’s industry-leading TerminalOne® platform is the first and only enterprise-class DSP – providing an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. MediaMath drives breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. For more information visit http://www.mediamath.com/.
