DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Economy – Advertising, Statistics, Revenues and Forecasts” report to their offering.
Once again defying market expectations, expenditure on online advertisements in Australia grew by 21% year-on-year in 2010, which was double the previous growth in 2009. Unabated by the current poor economic environment, online ad sales increased from $1.9 billion in 2009 to just under $2.3 million in 2010. The prospect for even higher growth is set to continue into 2011/12. The increased use of video advertising grew immensely as the increase in broadband availability has seen advertisers continue to experiment with new formats. Into 2011 we will see an increased use of targeted advertising delivered over the Internet, as millions of users watch millions of online videos monthly.
Online selling increased during 2010, with some of the bigger players reporting profit increases of more than 40%. Yet online selling company eBay reported sales increased by just 5%, with online payments increasing by 22%. In this report we provide an overview of the Australian digital economy based on the online advertising market, with statistics, trends, forecasts, estimates and analysis in tabular, text and chart formats covering a wide cross-section of the sector.
Key Topics Covered:
1. Synopsis
2. Digital economy – Internet income
3. The online advertising market
4. Mobile Internet advertising
5. Generation Y is driving the online media push
6. Revenue statistics
7. Online classified advertising
8. Online video advertising market
9. Website usage statistics
10. Market surveys
11. Related reports
For more information visit http://www.researchandmarkets.com/research/811fb3/australia_digita.
