Digital Media Leaders Team Up to Transform Static Pre-Roll into High Impact Engagement Vehicle
NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and brand marketer clients. Through the agreement, unveiled at the “Interactive Advertising Bureau Marketplace – Digital Video” event in New York, Undertone will offer Innovid’s iRoll Engage, iRoll apps and other leading in-stream video ad technologies to clients seeking new ways to connect with users on the web. The partnership builds on Undertone’s vision for delivering a complete range of display, video and high impact ad solutions that help brands leverage digital media as a critical engagement vehicle with their target audiences.
The market for pre-roll video advertising is exploding, as pre-roll ads have proven adept at replicating the TV experience online, a highly desirable proposition for advertisers. Innovid’s iRoll products inject dynamic rich media capabilities onto digital video, augmenting proven brand recall with opportunities for greater consumer engagement. By joining with Innovid, Undertone can now provide its top-tier roster of brand marketer and advertiser clients access to this technology as part of a complete digital media solution.
“Undertone works with the biggest and best advertisers in the business,” said Zvika Netter, CEO & Co-Founder, Innovid. “The ability to provide a turn-key solution to our partners and, in turn, their world class roster of brands is a very exciting proposition for us.”
Undertone’s partnership with Innovid further validates the company’s commitment to providing display and video ad solutions that “span the screens,” bridging the gap between traditional TV and digital advertising in a unique and highly engaging way. The company’s Digital Advertising Suite™, designed with this vision in mind, comprises a complete range of display, high impact and video solutions that help its advertiser and brand marketer clients target their key audiences no matter where they are.
“Video and high impact are crucial components of the Undertone vision,” said Eric Franchi, Co-Founder and Senior Vice President of Business Development, Undertone. “Innovid’s technology unites these two formats in a unique and highly desirable way, adding yet another vital tool to our arsenal and giving our clients the most complete range of solutions available to meet their digital media needs.”
Click to learn more about Undertone’s complete range of video and high impact solutions for advertisers and brand marketers.
About Undertone
Undertone delivers quality display and video experiences for advertisers, publishers and the global audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, go to www.undertone.com.
About Innovid
Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid’s proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today’s marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (www.innovid.com).
