Top executives from @radical.media, AT&T, Johnson & Johnson, Time Inc., Group M, Joule, OMD, McCann, PhoneValley & Tribal DDB provide insights on “all things mobile”
Registration is now open at www.mobileupfront.com
New York, NY – The Mobile Upfront, the premier event for mobile advertising & media decision-makers, returns to New York on May 11 at the historic Edison Ballroom in Times Square. The event is the first and only mobile industry event which unites leaders from all the major holding companies including Aegis, Havas, IPG, MDC, Omnicom, Publicis, Dentsu and WPP as well as major brands and key players in the burgeoning mobile universe.
The day-long program, produced by the Mobile Advertising Institute, will feature many of the top thought-leaders, creative and media decision makers from across the content, distribution, and technology ecosystem. The 2011 Upfront will focuse on the rapidly maturing mobile space and how advertisers and agencies are leveraging multi-platform strategies to drive the bottom line.
Mojiva, mOcean, Celtra, Dynamic Logic, Navteq, Rhythm New Media, Comcast, InMobi, Velti, MobileFuse, and Jumptap are among the corporate partners supporting the event. “As mobile moves towards the mainstream of the marketing mix, thought leadership forums like the Mobile Upfront afford the opportunity to share knowledge and best practices to a broader audience and we are pleased to be front and center for 2011,” said Matt Freeman, McCann Vice Chairman and Chief Innovation Officer.
The 2011 Upfront agenda includes agencies, brands, carriers, app developers, handset manufacturers, publishers, ad networks and platforms. Sessions will focus on creative, content, cross-platform brand initiatives, and the latest in targeting and measurement with an overall focus on monetization.
Featured speakers at the Mobile Upfront 2011 include:
– Craig Atkinson, Chief Digital Offices, PhD
– Michael Collins, CEO, Joule
– Quentin George, Chief Digital Officer, Mediabrands
– Paul Gunning, CEO, Tribal DDB Worldwide
– Matt Freeman, Vice Chairman and Chief Innovation Officer, McCann
– Jon Kamen, Chairman & CEO, @radical.media
– Paul Lavoie, Chairman, Taxi
– Joao Machado, Director Airwave, OMD
– Alexandre Mars, CEO of Phonevalley, Head of mobile – Publicis Groupe
“The Mobile Upfront was created as a forum for agencies and brands to discuss how to best leverage the emerging mobile environment as an essential part of the marketing mix,” said Paran Johar, CMO of Jumptap and co-founder of the Mobile Upfront. “The incredible feedback from our inaugural event last year helped us fine tune the concept and this year’s agenda is shaping up to once again make Mobile Upfront a ‘must attend’ event for anyone in the mobile or advertising industries.”
To register or view the latest agenda, visit www.mobileupfront.com.
About the Mobile Advertising Institute
The Mobile Advertising Institute is dedicated to bridging the gap between Madison Avenue and the mobile ecosystem. The Institute stages the annual Mobile Upfront, held each Spring, and the Mobile Ad Summit held each Fall.
