Fully Integrated, Next-Gen Solution Combines Cross-Channel Targeting, Analytics/Reporting and Data Management Capabilities
NexTargeting Summit 2011
NEW YORK – Online targeting leader [x+1], www.xplusone.com, announced [x+1] Origin, a transformative solution for integrating digital marketing activities across consumer touchpoints. [x+1] Origin is the next evolution of the company’s Digital Marketing Hub.
[x+1] Origin was officially introduced at NexTargeting Summit 2011, sponsored by [x+1], and is scheduled for a market release this summer.
[x+1] Origin for the first time allows marketers to optimize and manage all inbound interactions on websites; connect and synchronize all outbound communications across display, email and mobile; and centralize data from all sources, allowing data-driven insights from each channel to easily inform other channels.
The only hub architected from the ground up to be an end-to-end digital solution, [x+1] Origin provides cross-channel targeting, multi-source data integration and robust analytics and reporting. It’s all centered on [x+1]’s patented Predictive Optimization Engine (POE™), which drives intelligent, real-time decisions, adapting and learning on the fly.
[x+1] Origin also provides complete transparency into digital media transactions, along with ease of integration with customer data management and CRM systems.
“All the different capabilities that make up [x+1] Origin have been in the realm of the possible in digital marketing, but it’s never been easy to combine them into a unified solution that works in harmony – until now,” said John Nardone, Chairman and CEO of [x+1]. “[x+1] Origin will enable coordinated multi-touchpoint marketing as never before, creating a multiplier effect across channels while delivering unmatched flexibility, transparency and efficiency.”
Four core capabilities of [x+1] Origin include:
Syndication of audience profiles across touchpoints and partners: [x+1] Origin integrates data from all consumer touchpoints so that actions in any one channel inform the others. For instance, data gathered from interactions on a website can enable more targeted, coordinated messaging and offers in display, email and mobile. Importantly, the data can also be integrated with a partner’s digital marketing activities.
Better organization of your targetable audiences: The user interface (UI) of [x+1] Origin has been redesigned and streamlined to put all targeting information in one place for easier, more intuitive campaign management.
A flexible rules engine: [x+1] Origin is flexible, with the ability to create targetable lists with complex audience definitions and cascading interaction rules based on customer, media, interaction, third party and multivariate combinations of data.
Tagless integration option: Clients will have the option of a tagless implementation that also allows [x+1] Origin to function based on a first-party cookie.
For more information on [x+1] Origin, contact [email protected]. To learn more about [x+1], visit www.xplusone.com; follow us on twitter @xplusone.
