Platform manages and forecasts revenue for publishers in U.S., Australia & New Zealand
RALEIGH, N.C. – aiMatch, the intelligent ad-serving platform for online publishers, announced that it has signed agreements to help four new partners increase revenue and grow their businesses: Healthnews and Midwest Communications in the U.S., and DNS of Australia and TRN of New Zealand.
“We selected aiMatch after an extensive review of the ad-serving landscape,” said Amy Coveny, Vice President of Sales & Business Development at Healthnews. “In addition to serving ads, we wanted a comprehensive solution that could also handle sales workflow, forecasting, and business analytics. We were pleased to discover that aiMatch had anticipated those needs, and built them into their platform.”
Australia-based DNS represents 25 sites in categories like Entertainment & Lifestyle, News and Business, and generates more than 500 million ad impressions per month from more than five million unique visitors, including extensive international reach. DNS, too, saw aiMatch as the best fit.
“We wanted more control around both premium and direct-response inventory, supported with local staff on the ground that will help us drive the best results for site partners and advertisers alike,” said Adam Hobson, Managing Director at DNS. “Learning that aiMatch’s top execs had come from Accipiter removed our doubts, and when we saw the analytics and forecasting they could provide, we felt a real alignment.”
“Across the globe, publishers have been telling us they need a better way to manage and forecast their revenue,” said aiMatch CEO Jeff Wood. “And our comprehensive approach to the advertising platform is delivering. We’re pleased to welcome TRN, Midwest Communications, Healthnews and DNS to our growing stable of satisfied customers.”
This story first appeared in MediaPost.
About aiMatch
Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, helping them create new and better defined audiences, create new revenue opportunities, and maximize the value of their advertising inventory. At aiMatch we understand that premium inventory is a publisher’s primary online advertising asset. That is why the aiMatch solution equips publishers with a comprehensive platform to help them make intelligent decisions. We solve the complexity of sales performance management, business intelligence, forecasting, simulation and ad delivery with unprecedented and scalable capabilities that match the best use of a publisher’s online advertising inventory. AiMatch connects insight to action, enabling users such as Photobucket, CTI and APN to view and interact with data in the “big picture” – to be proactive and effective in inventory placement, packaging and pricing. For more information, visit www.aimatch.com.
