Company’s New Entertainment Marketing Manager Developed Custom Integrated Sponsorship Opportunities at MySpace
NEW YORK – Tremor Media, the largest independent online video technology company, announced that they have hired Paige Cone as Entertainment Marketing Manager. Cone previously worked as Interim Director, Digital Marketing, for Walt Disney Studios and as Ad Product Manager for MySpace, where she played a major role in productizing that social network through innovative sponsorship and ad products. She will be based in Los Angeles.
At Walt Disney, Cone produced online and mobile creative for the company’s roster of brands, including Disney, Pixar, Touchstone, Miramax and Dreamworks films.
At MySpace, where she served as both Account Manager and later as Ad Product Manager, Cone worked with clients such as Disney, Sony, Fox and Lionsgate to help new movie titles build a presence on the social network. She also was instrumental in developing and executing new advertising concepts on the site, as well as developing pricing and sales collateral for new channels, including MySpace Video, MySpace Mobile and Local Places. In her new role, Cone will be responsible for bringing the same innovative thought to Tremor Media’s roster of entertainment clients, helping brands take advantage of the growing opportunities in interactive video.
“We’re excited to add Paige to our marketing team,” said Melinda McLaughlin, Tremor Media’s Chief Marketing Officer. “Her experience and deep ties in the entertainment industry will be a huge asset as Tremor continues to develop new products and go-to-market strategies in the fast growing entertainment category.”
“Paige never once, to my knowledge, did only the task at hand — she always went way above and beyond and ensured that anything she touched executed flawlessly,” said Cathy Song Novelli, Director of Ad Solutions at MySpace. “Paige had enormous creativity when it came to productizing MySpace, was incredibly detail-oriented, maintained fantastic relationships with all dependencies and was always a joy to work with.”
About Tremor Media
Founded in 2005, Tremor Media (www.tremormedia.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Media’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.
