Genesis Media Launches Content Unlock

New Digital Content Monetization Solution Launched with Major Media Agencies Including Starcom MediaVest

NEW YORK – Genesis Media (, an online video technology company, has created a new monetization platform that directly addresses publishers struggling with the free, ad-supported revenue model.  The Genesis Media Content Unlock platform allows consumers to pay for content and services with their attention to targeted brand messages, as opposed to with their credit cards. Genesis Media is launching Content Unlock with charter client Starcom MediaVest Group.

The universe of premium video “pre-roll” is finite and cannot support anticipated growth in the video advertising market.  Content Unlock brings a dramatic innovation to the market by creating a new premium video ecosystem anywhere within a publisher’s website, including within premium editorial content and photo galleries.

Acting as a “soft paywall,” Content Unlock allows publishers to quickly and easily lock all or portions of their digital content.  The proprietary, patented, audience-targeting and editorial control platform measures the value of each site visitor and performs real-time decisioning to determine the value of each visitor, how often their content will be locked and which ads to present to them for maximum engagement. Consumers can then pay for content access with their attention – the more quality attention they provide, the more content they receive.

“The publishing industry’s transition to digital is still in its infancy. Paywalls are a piece of the solution, traditional ad units another. Our Content Unlock platform provides a broader framework for dynamic monetization of each audience member, using newly created video and other ad inventory,” said Genesis Media’s CEO Mark Yackanich.

The Content Unlock platform was created to address the shortage of premium, high-performing video inventory. The platform creates targeted ad placement opportunities and industry-leading engagement for brands seeking the highest quality views and audience engagement.

“We’re glad to be working with Genesis Media to help drive video views in premium environments to deliver against our clients objectives,” said Jon Anselmo, SVP Group Client Director of Starcom MediaVest Group. “Content Unlock is powerful in that it provides tangible value for all three players in our equation – the advertiser, the publisher, and most importantly the consumer.”

About Genesis Media:

Genesis Media ( is an online video advertising company that uses its engagement-based platform to solve the premium content monetization challenges for tier-1 publishers worldwide. The Genesis Platform creates new, premium video inventory and revenue streams for its publishing partners and substantially improves engagement and brand lift for its major advertisers with transparent, cost-per-view video distribution at scale.

About Starcom MediaVest Group

Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global agency brands: MediaVest, Starcom, and Spark. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group ( encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 7,300 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. In 2010, Adweek named SMG “Media Agency of the Decade.”