Jes Santoro to oversee all sales efforts as VINDICO grows client base by more than 400 percent
NEW YORK – VINDICO Group, the first advertising management platform built exclusively for video, announced that Jes Santoro has joined as senior vice president of sales. Santoro, formerly vice president of sales at NBCUniversal, will oversee all sales efforts for VINDICO as it experiences unprecedented growth of its client base and ad campaigns served.
Before joining VINDICO, Santoro oversaw sales for NBCUniversal’s G4 television channel, and also led Advanced Advertising Sales for the company, which was formerly Comcast Networks. Prior to NBCUniversal, Santoro was co-founder and vice president of Integrated Media at EarthQuake Media.
“From my time spent in television sales, I’ve watched how the video and entertainment markets have become highly competitive, with new options and technologies to attract and maintain an audience,” Santoro said. “VINDICO is right at the edge of this dramatic change in video advertising, which is why I leaped at the opportunity to join the company. I’ll be guiding our sales teams as they solve brands’ challenges in reaching and engaging their target audience by using the highly impactful medium of online video.”
Santoro joins VINDICO at a time of rapid growth for the company, and as it continues to attract talent from market leaders. In the past 12 months, VINDICO’s client base has grown more than 400 percent – to over 200 clients – with 21 of the top 50 TV advertisers now using VINDICO for their online video ad serving. In a record-setting second quarter, VINDICO served five billion video ads in Q2 2011, up from 1.8 billion in Q2 2010 – now commanding almost 40 percent market share, based on comScore 2011 data. VINDICO has also continued to make key hires: the company recently added Sonia Fernández as general manager for VINDICO Europe, and Todd Tarpley, formerly of The Nielsen Corporation, as U.S. vice president of operations.
“Successful executives like Jes are joining VINDICO because they recognize that we’ve vaulted to the leadership position in the video ad market,” said Matt Timothy, president of VINDICO Group. “With Jes on board, we gain even more expertise in the digital advertising space, which will help us continue the rapid growth of our customer base.”
About VINDICO Group:
As the first ad management platform dedicated exclusively to video, VINDICO Group allows advertisers to buy, serve, track and measure all of their online video ad activity. Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn’t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com.
