SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), one of the largest independent global audience and video content networks, announced the launch of Magnify Platform Services, its new standalone division offering tailor-made end-to-end ad marketplaces as well as in-market managed services.
Magnify Platform Services will offer managed services to advertising agencies, networks and publishers in Asia, Australia, Europe and the U.S. who want effective solutions for ad operations, optimization, media acquisition services and consolidated performance reporting. Leveraging the foundational technology and work flow systems of Adconion, Magnify Platform Services will offer its customers end-to-end operational solutions with more ease and simplicity.
In addition to offering enterprise level software, the division also provides its customers with an in-market managed services team. Services include the successful launch and monitoring of campaigns by experienced Ad Operations specialists, 24/7 support and access to in-depth reports and analysis.
Magnify Platform Services is led by Ben Fox as executive vice president. As a seasoned media veteran, Fox was previously at Yahoo!/Overture where he worked on search and content products. He has also co-founded and worked with several angel and venture-funded start-ups across the country. As vice president, Kristian Wilson will join Fox to lead media buying efforts.
“The online advertising industry has become and will continue to become highly complex and intricate,” said Fox. “With our enterprise services, we will enable our customers and partners to better execute their online campaigns while providing in-depth insights and understandings of their performances.”
The newly created Magnify Platform Services website (www.magnifyps.com) includes a dynamic resource section aptly named “Think Tank” to help clients and partners understand today’s complex online advertising market. The resource includes originally produced videos that can be shared and embedded across the Web, digital ad marketplace analysis and a comprehensive market statistics section.
As a digital media holding company, Adconion Media Group manages a portfolio of brand and performance solution businesses worldwide. Along with Magnify Platform Services, Adconion wholly owns Adconion Direct, a multi-channel distribution platform spanning display, email and social media; Joost, a digital media company devoted to connecting brands and advertisers; and RedLever, a global studio specializing in developing and producing brand-integrated and associated content.
About Magnify Platform Services:
Magnify Platform Services (www.magnifyps.com) empowers advertising agencies, networks and publishers by delivering end-to-end, solution-focused services and technology. Magnify Platform Services enables partners to achieve their advertising campaign objectives by using its proprietary ad serving technology and its dedicated in-market managed services teams.
Magnify Platform Services is a standalone business unit within Adconion Media Group, one of the largest independent global audience and content networks, reaching nearly 325 million unique users – or one-quarter of the total global Internet population – every month. Dedicated to true partnerships with agencies and marketers, Adconion provides technology platform licensing and products designed in-house while delivering significant global reach across multiple platforms through a single network. Currently, Adconion has 16 offices in 8 countries around the world, is a member of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.
