Innovative bidding platform ensures safe real-time delivery of ad impressions to right user in right context
NEW YORK – ad pepper media, the leading international digital marketing services and technology solutions provider, today announced the launch of adXplus real-time bidding (RTB) platform. Built on ad pepper’s existing proprietary iSense and SiteScreen technologies, adXplus enables advertisers to reach their target audiences, in true context and with full brand protection measures, across all of the leading RTB-enabled ad exchanges and sell-side platforms as well as ad pepper’s own publisher network.
The adXplus platform features unique components that allow advertisers to manage RTB media buying including:
• Multi-level targeting – Award-winning proprietary semantic targeting and re-targeting solution iSense enables precise delivery of ads to the true context of web pages in more than 3,500 categories across 12 languages.
• Smart bidding – Bid values for each impression and user are adjusted in real-time based on multiple data points to yield the best campaign performance.
• Brand protection – ad pepper’s SiteScreen prevents ads from being delivered on potentially brand-damaging web pages. Advertisers can select from 18 controversial content filters. While black list management prevents ads from appearing on specific domains and URLs. Additionally, keyword URL wildcards prevent ads from delivering to any webpage containing specific keywords.
• Optimization – Powered by sophisticated algorithms, the optimization engine can be adjusted to meet advertiser-specific goals and continuously adjusts delivery to best performing audiences and content segments to meet these objectives.
adXplus is a fully managed service, operated by dedicated support teams based in ad pepper’s 16 offices across Europe and North America, supporting global campaigns and leveraging the ad pepper’s extensive expertise in delivering effective media campaigns. There are currently more than 100 live campaigns testing positively on the new platform.
“adXplus was designed to constantly adjust bid values for every impression based on a multitude of data criteria including user, context and performance enabling us to deliver the right ad to the right user in context yielding the best possible campaign performance,” said Sacha Carton, Director Product & Technology Development and Director of the Board. “The URL-level brand protection controls we have built in enable advertisers to deliver ads in brand safe environments while benefiting from the reach and content diversity afforded by the millions of websites available through RTB.”
“adXplus is the result of ad pepper’s many technology investments over the years that allow us to bring highly efficient, next-generation media buying, delivery, reporting and optimization capabilities to our clients worldwide,” said Ulrich Schmidt, Chairman and CEO of ad pepper media International N.V. “With a unique ability to leverage our semantic analysis capabilities in 12 languages, we are positioned to lead the expansion of RTB advertising in Europe and North America.”
About ad pepper media
ad pepper media is one of the leading international digital marketing services and technology solutions provider. The company provides a broad range of display, lead generation, email, search engine and affiliate marketing services as well as semantic targeting, ad serving and eCRM technology solutions to media agencies, advertisers and publishers. With 16 branches in eight European countries and the USA, ad pepper media is currently managing campaigns for thousands of national and international advertisers in more than 50 countries.
For more information on the company, group companies and solutions, please visit http://www.adpepper.com/.
