With 346 billion banner displays per quarter (Q1 2011) and a display market share of more than 30 %, there is no longer question whether advertisers should use Facebook, but rather how they can do it to their best advantage.
Clients of the display advertising platform Adform http://www.adform.com are now able to obtain optimum results from their Facebook campaigns by working exclusively with Alchemy Social; a well-known application owned by Experian, the global information services company http://alchemysocial.com/
The integration of Alchemy Social with Adform’s online platform means it is now possible to create and update the contents of banner ads and retrieve financial campaign data about Facebook campaigns. With this new offering, Adform becomes the world’s most complete cloud-based platform for managing, buying, measuring and optimising online campaigns within all display advertising including rich media.
“We are really happy with our partnership with Alchemy Social, which offers our customers a efficient way to compare all online display advertising,” declares Martin Stockfleth Larsen, director of marketing and new business at Adform. “The API integration is effective and serves up complete reports. Thus there is a time-saving element involved in exploiting the possibility, and the setup is more user-friendly than in Facebook’s own interface,”
“The Alchemy Social team is delighted to be working in partnership with Adform across major European markets. The rapid growth of Facebook advertising is fundamental to the display market as a whole and, as such, customers will benefit hugely from Adform’s integration of Alchemy within its existing offering. Alchemy’s partnership with Adform allows customers to manage Facebook campaigns as the separate entity that they are, whilst providing the ability to view them alongside other online activity,”explains Will Ashton, managing director of Alchemy Social.
By using Alchemy Social, an approximate 80 per cent higher click through rate (CTR) has been documented and a 50 per cent lower charge per click (CPC) than the average Facebook ad. Alchemy Social was the first application to optimise Facebook Ads’ though ads API and is now an optional product for Adform’s online platform of the same name.
About Adform
Adform close the loop by integrating media planning, buying, optimising, and reporting for all online display advertising in one place, thus saving an enormous amount of time, money and resources.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile, dynamic ads, personalised targeting, and real-time bidding though integrations with major inventory players, making display advertising simple, relevant and rewarding for media agencies and online advertisers. Adform was established in Denmark in 2002 and now has offices in nine countries including UK, Germany and Italy. Visit http://www.adform.com or http://www.twitter.com/adforminsider for more information.
About Techlightenment
Techlightenment, an Experian Company, was founded in 2007 by Arjuna Gihan Fernando and Ankur Shah. Techlightenment develops technology to power social media advertising campaigns for multinational businesses and global advertising agencies. The company uses a data-driven approach to create, implement and track highly targeted online campaigns that effectively identify and reach key audiences. Customers include GlaxoSmithKline, Universal Pictures, Dr. Martens.
Techlightenment is a Facebook Preferred Developer Consultant and Advertising API Beta participant, and the only MySpace European Development partner.
For more information, visit www.techlightenment.com
