New SVP Lee Hoffman leads sales and media planning from New York City office, and new Sales Director Bryan Weston targets automotive industry from Detroit office.
McLean, Va. – Clearspring, provider of the largest platform for sharing online content, AddThis, announced today that it has brought on industry vet Lee Hoffman as senior vice president of sales. With more than 15 years of senior sales management experience in media and advertising, Hoffman now leads sales and media planning and be based out of the New York office. The company also added Bryan Weston to its Detroit office as sales director, focused specifically on the automotive industry. These are new positions created to address Clearspring’s strong growth in data and advertising solutions.
Most recently, as SVP, Media Sales at Cox Digital Solutions, Hoffman led national media sales efforts for the advertising powerhouse. He came to Cox at its creation as part of the Adify Media team where he built and managed the sales force. Previously, he held leadership positions at AOL and led a national team at WebMD focused on key digital agencies. Hoffman held various senior level management positions at L90 Inc, through its acquisition of Doubleclick Media Group and transition to MaxOnline, along with its ultimate acquisition by Ask Jeeves. Early in his career, he worked with several advertising agencies in media buying and planning. He has a B.S. in TV & radio from The Park School of Communications at Ithaca College.
Weston has nearly 20 years experience in the automotive industry and most recently served as director of national accounts for AutoTrader Classics. Before that, he was account director for the Jumpstart Automotive Group at Hachette Filipacchi Media where he managed sales and integrated program development for Car and Driver, and Road & Track among other automotive trade publications. Weston held similar roles at This Old House/Time Inc. and Automobile Magazine. He has a B.A. in advertising from Michigan State University.
“Clearspring tripled its revenues this past year, and it is continuing to grow quickly. Lee’s unique experience in sales, media and advertising will be a key asset in 2012,” said Peggy Fry, Clearspring’s Chief Revenue Officer. “Bryan’s extensive knowledge of the automotive market helps us hit a core target market. These hires add tremendous depth and breadth to our existing team.”
Clearspring leverages data from AddThis, the number one sharing platform on the web, to create and deliver target audiences for advertisers. The recent acquisition of data science company, XGraph, further enhances the company’s core platform and analytics capabilities.
For more information on Clearspring’s solutions for advertisers, visit http://clearspring.com/advertisers.
About Clearspring Technologies
Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. Clearspring’s AddThis platform enables leading publishers to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, blogs and more. AddThis is used by over 11 million unique domains reaching over 1.2 billion unique users monthly. Clearspring’s Audience Platform leverages aggregate data from AddThis to allow advertisers and publishers to target these socially connected audiences via real-time bidding platforms. Visit http://www.clearspring.com to learn more.
