VIENNA, Va. – AddThis announced that according to October data from comScore, a leader in measuring the digital world, the company is ranked #1 in distributed content in the United States, reaching over 219 million users monthly. This is the first time that AddThis has been included in comScore’s Distributed Content category.
“At the same time, the value of our data has grown exponentially as we continue to see double-digit growth and activity within our network.”
According to comScore, AddThis tools reach 97.2% of the total Internet population in the United States. The company’s tools for sharing, following, and content recommendations are designed to help publishers create more personalized user experiences while boosting content recirculation and time on site.
The company today also announced that it has seen significant growth globally across its suite of tools and services. AddThis solutions generate over 103 billion page views, reach 1.6 billion uniques and are loaded from over 14 million domains worldwide each month. Global social activity has grown 34% year over year and page views have grown 16% over the same period. The company serves over one trillion page views annually.
“Being ranked first within comScore’s Distributed Content category validates not only our reach and scale but the unique value of our tools and services for driving content engagement,” said Richard Harris, CEO, AddThis. “At the same time, the value of our data has grown exponentially as we continue to see double-digit growth and activity within our network.”
The company’s latest product called Smart Layers offers website owners dynamic, personalized tools for sharing, following, recommended content and “what’s next” and are designed to maximize content engagement by surfacing the right tools at the right time for each user across desktop, mobile and tablet. Launched in July of 2013, AddThis Smart Layers has already been installed on over 400 thousand domains worldwide.
AddThis personalizes the web with powerful, easy-to-use content engagement tools, APIs and services. Reaching over 1.6 billion uniques monthly, AddThis’ tools are used by well over 14 million domains worldwide to power social sharing, increase engagement, boost traffic and provide behavioral insights. Our proprietary technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with sophisticated audience models and web-wide consumer insights that enhance paid, earned and owned media strategies.