comScore Verifies AdExcite’s Deep Reach with over 90 Million Unique Viewers
AUSTIN, Texas – AdExcite debuted on comScore’s Video Metrix report for October 2012, reporting over 90 million unique viewers for ads displayed on the AdExcite Video Network. AdExcite ranked number seven based on unique monthly viewers in October. Video Metrix service officially began tracking the AdExcite Video Network with comprehensive traffic reporting and key demographic data for all its online video ad units, including its proprietary vSlider video interstitial.
“Third party verification of our extensive reach clearly positions AdExcite as a top-tier video ad network, and gives advertisers the validation they need to choose us,” stated Phil Banfield, CEO of AdExcite. “Because our reach is exclusive and not simply based on the same video sites used by most other video ad networks, we are adding massive, unduplicated reach to the entire industry, effectively doubling the audience of video ad viewers.” AdExcite maintains a growing network of over 1000 web domains that reach over 100 million unique visitors every month.
AdExcite delivers standard preroll ads as well as its proprietary vSlider and vPlayer units. The vSlider interstitial unit allows a video to be displayed without blocking out the view of the page users are coming to see or making a user wait to view content. The vPlayer is a large scale video ad unit that delivers 100% share of voice and can be custom skinned.
“With proprietary ad units and a network of passion point websites featuring primarily editorial rather than video content, AdExcite has taken a different growth path,” says Griffin Davis, Vice President, Marketing and Public Relations for Q1Media and AdExcite. “We are proud to share this strong showing in our first month on Video Metrix with our publisher partners and advertisers.”
About AdExcite
Founded in 2009, AdExcite is a video ad network focused on delivering high impact video units for advertisers and brand managers. AdExcite’s technology platform allows for extensive targeting of its proprietary vSlider video interstitial unit as well as IAB-standard video ad inventory. Its clients include Starcom MediaVest Group, Ignited USA and Mindshare. It represents over 1000 mid and long tail web publishers and large portals including ChaCha.com and ThirdAge.com. Q1Media is its exclusive U.S. sales representative. For sales inquiries, visit www.q1media.com or www.adexcite.com.
