Prominent Digital Creative & Public Relations Agency Leaders Add Their Expertise to IAB Agency Advisory Board

Latest Members of Esteemed Industry Group Will Help Drive Vital Dialogue Between Interactive Publishers & Agency Insiders

PHOENIX – The Interactive Advertising Bureau (IAB) announced that twelve industry luminaries have accepted invitations to become new members of the IAB Agency Advisory Board (AAB), a consultative body formed by IAB to focus on building effective relationships between digital publishers and the agency thought leaders who are creating campaigns that are reshaping the way advertising, media and marketing communications work in the interactive era. The news was released at the sixth IAB Annual Leadership Meeting: “Big Data & Big Ideas: Friends, Enemies, or Frenemies?,” held at the Arizona Biltmore in Phoenix.

Since its formation in 2009, the AAB has held think-tank-like meetings four times a year in New York and Silicon Valley. With the overarching goal of encouraging more brand advertising and marketing in interactive media, these talks bring together a diverse group of distinguished digital pioneers and in-market practitioners to discuss how to make the web as creative and compelling a medium as possible. Through the group’s efforts, the AAB has contributed such tangible results for the industry as helping guide IAB work on the Rising Stars program, which introduced cutting-edge display ad formats built to inspire creativity in digital brand advertising, and on digital ad measurement standards.

The twelve digital media and marketing innovators added to the AAB roster are:

Interactive advertising world leaders and influencers who are continuing their landmark work with the group include:

“The ongoing collaboration between this rarified circle of agency thought leaders is a testament to their overwhelming desire to create richer and more productive relationships with publishers, in order to fuel the entire industry,” said Randall Rothenberg, President and CEO, IAB.

“These new members are stellar examples of agency insiders who are driving digital to the next level for both the benefit of their clients and the ecosystem at-large,” said David Doty, Executive Vice President and CMO, IAB, and head of the AAB initiative. “We look forward to having their dynamic voices be a part of this elite group of industry advisors.”

For more information about the IAB Agency Advisory Board, please visit: http://www.iab.net/agencyadvisoryboard.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.