SiteScout Self-Serve Media Buying Platform Manages 12 Billion Daily Ad Impressions in Real Time With Aerospike NoSQL Database

New case study explores how SiteScout averages 1-millisecond response times and ensures continuity across three data centers using Aerospike

MOUNTAIN VIEW, Calif. – The rise of real-time bidding (RTB) has created unprecedented opportunity for digital marketers to bid on individual ad impressions based on how likely they are to reach target audiences. SiteScout is helping companies of all sizes to capitalize on this opportunity with its self-serve media buying platform. A new case study examines how SiteScout relies on the Aerospike real-time NoSQL database and key-value store to manage more than 12 billion daily ad impressions in real-time, across the Web and on mobile devices. The full SiteScout case study is available at:

SiteScout was founded in 2010 with a commitment to developing powerful, easy-to-use technology that puts real-time advertising into the hands of marketers. Today, SiteScout’s media buying platform is integrated with all major ad exchanges, ad networks, supply-side and data management platforms. Working with thousands of advertisers—from small and midsize businesses to global brands—SiteScout now offers the self-serve platform of choice for optimizing real-time advertising campaigns to achieve greater profitability.

SiteScout Case Study

The new case study explores the factors that led SiteScout to choose Aerospike as a critical component of its demand-side platform (DSP). It also reviews how SiteScout has deployed Aerospike clusters in three data centers to bring data closer to customers while ensuring 100% uptime. Key benefits that SiteScout has realized with Aerospike include:

  • Averages 1-millisecond response times while managing some 12 billion ad impressions each day.
  • Enables more efficient use of resources through Aerospike Evictor time-to-live (TTL) feature, which automatically removes expired data records.
  • Enables SiteScout to locate closer to consumers while ensuring business continuity across three data centers through Aerospike’s cross data center replication functionality.
  • Supports cost-effective use of storage hardware through a hybrid architecture combining the speed of RAM and reliability of flash via the native flash Aerospike database.

“Even as we’ve pushed the envelope, Aerospike has performed very well for us, and on average, we’re getting 1-millisecond response times,” said Paul Mokbel, SiteScout founder and CEO. “Our system stability has also improved dramatically, and our confidence in the systems handled by Aerospike has soared. We genuinely love this database.”

“Founded by media buying professionals, SiteScout understands first-hand that it’s not how much money you spend on advertising, but rather how effectively you spend it,” said Brian Bulkowski, Aerospike founder and CTO. “We are thrilled by SiteScout’s success in using our Aerospike database in enabling marketers from companies of all sizes to bid intelligently on relevant opportunities in real-time, 100% of the time to maximize their profitability.”

About SiteScout

SiteScout is the world’s leading self-serve platform for buying banner ads on the Web and on mobile devices. The company’s powerful, easy-to-use platform and transparent, real-time bidding and reporting empowers advertisers of all sizes to take full control of their marketing campaigns. With a low minimum deposit, and the ability to sign up within minutes, advertisers can test the platform with virtually no risk or commitments. For more information, or to get started with SiteScout today, visit

About Aerospike

Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 500k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony’s So-net, and The Trade Desk. For more information, visit