eXelate expands its management team to accelerate global product strategy and development with the addition of digital data and analytics pioneer Eugene Becker from WPP’s Xaxis
New York, NY – eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced that Eugene Becker has joined the company as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is the second senior hire for eXelate in as many months following the addition of Khurrum Malik as CMO.
“We’re excited to welcome a data and analytics pioneer like Eugene not only because of his unrivaled skill set and global expertise, but also because of his hands-on experience driving measurable returns for clients based on our industry-leading data,” said eXelate CEO Mark S. Zagorski. “Eugene’s addition is a clear boost for eXelate’s team and underscores our commitment to develop analytics products that drive marketing effectiveness and measurable ROI for our clients worldwide. His deep understanding of the data management and analytics space will further accelerate our product momentum.”
“Having worked with the eXelate team for the last few years, I have seen first-hand the value of eXelate data, which makes digital media more relevant for consumers and delivers clear value for marketers, agencies, platforms, and publishers worldwide,” said Eugene Becker, eXelate’s new SVP Product Management. “I look forward to advancing eXelate’s global push into analytics by developing innovative, market-leading applications built for smart data. Our focus on expanding our product portfolio to better meet the needs of marketers and agencies directly will be a core, strategic priority in 2013.”
Bringing more than 15 years of product and analytics experience, Eugene joins eXelate from WPP’s Xaxis division, where he served as VP of Analytics. At Xaxis, Eugene established the analytics and audience strategy practices for the world’s largest agency audience buying platform. Prior to Xaxis, Eugene was the SVP, Director of Analytics at MRM Worldwide, part of the McCann Worldgroup, where he drove digital analytics and built products that enabled channel planning, market mix modeling, and cross-channel dashboards. Before joining MRM, Eugene led analytics for a blockbuster franchise at Pfizer. He received a BA and an MA in Economics from Northwestern University.
About eXelate
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
