Move Marks First Step in Major South American Expansion for Top Cloud Marketing Company
REDWOOD CITY, Calif. and SAO PAOLO – Turn (www.turn.com), the cloud marketing platform, announced the appointment of Fernando Tassinari as the regional sales director for its new Brazil operations. The former CEO of MRM Worldwide Brazil and general manager of Razorfish Brazil brings more than 25 years of digital marketing and sales experience to this role.
“Fernando is a highly regarded pioneer in the local digital marketing industry and he built Razorfish into one of the top agencies in the market,” says Bill Demas, president and CEO, Turn. “His leadership and relationships will help expand our business in Brazil and the rapidly growing South American region.”
Turn’s regional headquarters is in Sao Paolo, and is set to grow rapidly, with several local hires to be made in the weeks to come. Tassinari will be leading the company’s expansion into other South American markets within the second half of 2013.
Tassinari was formerly CEO, Brazil for MRM Worldwide, part of the McCann Worldgroup, where he focused on building the agency’s local direct marketing and CRM business portfolio. Prior to that, he was the founding general manager of Razorfish Brazil, and held management positions with top digital companies including Real Media, Euro RSCG, Modem Media and Yahoo!
“Turn is clearly leading the development of the data-driven marketing sector in South America,” says Fernando Tassinari, regional sales director, Turn. “We have a tremendous opportunity to bring our global expertise and experience to local and regional advertisers – connecting them with audiences faster and smarter, on any device and on any channel. “
Turn provides two real-time marketing applications: Audience Suite, an enterprise data management platform, and Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising. Turn works with the world’s top brands, agencies and trading desks including Aegis, AT&T, Chrysler, Experian, IPG/Mediabrands, OMG and Vivaki.
About Turn
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. For more information, visit turn.com or follow @turnplatform.
