Federated Media Publishing Appoints Chris Eberle as SVP and GM, Business Operations

New Role Will Lead Pricing, Packaging, Operations and Margin Management

SAN FRANCISCO – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, announced that it has appointed Chris Eberle as SVP and GM, Business Operations. In this position, Mr. Eberle will be responsible for pricing, packaging, ad operations, and demand operations across the Federated Media Exchange (FMX) and Federated Media Conversation (FMC) platforms, as well as content strategy and margin management.

“I’m excited to join Federated Media because of the incredible opportunity to make an immediate impact during such a pivotal time in the company’s growth”

Mr. Eberle joins Federated Media from AppNexus, Inc. where he held the role of Vice President, Global Accounts. In this position, he led sales and relationship management for strategic clients and partners worldwide, including Facebook, AOL, eBay, Google, Yahoo!, Zynga, Netflix, and others.

Prior to joining AppNexus, Mr. Eberle was Vice President and Head of Revenue Operations for Meebo, Inc. At Meebo, Mr. Eberle was responsible for building the revenue strategy, infrastructure, and organization that grew the company’s annual revenue from $4mm to a $50mm run rate before being acquired by Google in June 2012. Before Meebo, Mr. Eberle spent over a decade with AOL/Advertising.com in a number of senior roles across sales, ad operations, and client services.

“Chris will be instrumental at Federated Media as we combine our content marketing and programmatic businesses under one umbrella to deliver a full suite of solutions for brands and agencies,” said Walter Knapp, COO of Federated Media Publishing. “To accomplish this, we will continue driving towards our mission of championing an ecosystem where independent and influential publishers thrive so that brands can deliver their message in a contextual and brand-safe environment.”

“I’m excited to join Federated Media because of the incredible opportunity to make an immediate impact during such a pivotal time in the company’s growth,” said Chris Eberle, SVP and GM, Business Operations at Federated Media Publishing. “Making sure that we deliver true operational excellence to both publishers and advertisers will allow us to continue exponentially growing our network while providing truly scalable solutions to brand advertisers.”

About Federated Media Publishing

Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net.