Customizable portal enables broadcasters to more effectively manage spots received from agencies and brands through YANGAROO’s patented digital distribution technology platform
TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media management company, announced the beta launch of “Connector,” a centralized integrations platform that ties together various systems related to spot distribution, dissemination of traffic instructions, and inventory management used by agencies, brands, and broadcasters.
“YANGAROO’s solution will inaugurate a new era, creating a digital connection between all parties involved that will improve how they work together.”
“Connector” is the latest feature of YANGAROO Advertising, a web-based and hardware-free service that enables senders, such as advertising agencies and brands, to deliver high-quality audio and video files to broadcasters around the globe. “Connector” will enable the efficient transmission of buyer and seller data related to inventory availability, integrating with both the scheduling and media information already transacted across the Digital Media Distribution System (DMDS) platform, which powers YANGAROO Advertising. “Connector” will help eliminate inefficiencies that cost agencies, brands, and broadcasters time and money by providing a more encompassing data bridge that conforms to industry standard protocols such as BXF and Ad-ID.
“DMDS has quietly revolutionized the music business, and has streamlined the voting process for many of North America’s major awards shows, and expects to facilitate similar efficiencies for the advertising community,” said Richard Klosa, CTO of YANGAROO Inc. “‘Connector’ is expected to accelerate systems and data integrations for all types of broadcasters, allowing the implementation of complex and advanced broadcast management workflows in a cost-effective manner.
“Connector” was built utilizing the DMDS API and currently provides each broadcaster with a customizable interface to control the types of media and metadata submitted to their outlet. In future iterations, the platform will allow for bilateral communication that includes inventory availability data, playback reporting, and other compliance-related information.
“When it comes to the world of television advertising, broadcasters, agencies, and vendors need a better method for communicating information about valuable and available inventory,” said Gary Moss, President and CEO of YANGAROO Inc. “YANGAROO’s solution will inaugurate a new era, creating a digital connection between all parties involved that will improve how they work together.”
“Connector” will roll out in stages throughout the remainder of 2013. For more information, please visit: promo.dmds.com/dmdslabs.
YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is now the industry standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.