Seasoned New York based broadcast and digital executive to drive growth and client acquisition
TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media management company, announced that it has named Sarah Foss as President, YANGAROO Advertising Division. In this role, she will be responsible for the overall strategy and growth of this division, including strategic partnerships, product development, and staffing. Foss will be based in YANGAROO’s recently-established New York City office, and will report directly to the CEO.
“The window of opportunity is open, and we are well-positioned to move quickly and offer a better, faster, and more efficient digital solution for this dynamic and growing industry.”
“It is an honor to have been chosen to head up this industry-leading technology company’s advertising operation,” said Foss. “The window of opportunity is open, and we are well-positioned to move quickly and offer a better, faster, and more efficient digital solution for this dynamic and growing industry.”
Foss brings more than 20 years of sales and marketing experience across multiple sectors, including digital technology services, broadcast cable and network media, and advertising. Previous executive roles include EVP, Sales and Client Services, at Encompass Digital Media; CEO at VCI Solutions (acquired by Wide Orbit), which was a provider of specialized media sales and traffic software; and President, Question d’Image, for Harris Broadcast, the leader in global media asset management technologies and services. In addition, she has consulted with a number of media technology firms building strategic growth plans, business development pipelines, and product roadmaps that exceed market and client needs.
“It is very timely that a person of Sarah’s caliber and abilities has joined our team,” said Gary Moss, President and CEO of YANGAROO Inc. “Sarah’s experience and leadership will be invaluable as we leverage our technology and market position to grow our advertising business. We now have an established presence in the advertising space, and we believe that the market is looking for innovative solutions and creative business ideas. Sarah is a wonderful addition to our team and I look forward to working with her as we continue on our growth path.”
With YANGAROO Advertising, agencies and brands are able to quickly, securely, and cost-effectively deliver broadcast-quality HD and SD video as well as audio advertisements to more than 6,500 broadcast outlets in the U.S. and Canada via the hardware-free and web-based Digital Media Distribution System (DMDS) platform. Alternatively, advertisers can work with a DMDS Certified Sender, such as a dub house or post-production house, to deliver ready-to-air ads on their behalf to broadcasters. YANGAROO Advertising includes: “Reporter,” which merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, increasing the likelihood that spots will air correctly; and “Connector,” a centralized integrations platform that ties together various systems related to spot distribution, dissemination of traffic instructions, and inventory management used by agencies, brands, and broadcasters.
Foss received her Master of Arts in management/telecommunications from Ohio University and her Bachelor of Arts degree from Pacific Lutheran University in communications. She currently serves as treasurer for the Alliance for Women in Media.
About YANGAROO:
YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is now the industry standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Gary Moss at 416-534-0607 ext. 111 or visit www.yangaroo.com.
