Starcom MediaVest Group Multicultural and NUVOtv Announce Upfront Deal Targeting the Modern Latino Audience

Network’s Rebrand with Jennifer Lopez and New Programming Line-Up Drives Broad Client Portfolio Investment

NEW YORK – NUVOtv, the first and only English-language cable network for Modern Latinos, announced that it has reached a charter upfront agreement with Starcom MediaVest Group Multicultural. The buy covers SMG Multicultural’s broad client portfolio and will encompass traditional media placement, as well as customized marketing solutions that address the unique needs of the agency’s individual clients.

“SMG Multicultural has been at the forefront of the total market approach, allowing research and change to drive media decisions to best suit its clients needs”

“SMG Multicultural has been at the forefront of the total market approach, allowing research and change to drive media decisions to best suit its clients needs,” said Craig Geller, senior vice president, ad sales, NUVOtv. “As we embark on our brand refresh with Jennifer Lopez as chief creative officer, SMG Multicultural has taken a leadership position with a strategic commitment across our network. This investment reflects SMG Multicultural’s leadership in the Hispanic marketplace, and validates the value of Modern Latino consumers and NUVOtv’s unique ability to deliver this audience with high quality original entertainment programming.”

Lia Silkworth, executive vice president, managing director, Tapestry, part of SMG Multicultural, said, “SMG’s Latino Identity study demonstrated how culturally dexterous this community is. We believe NUVOtv is an example of this dexterity and we look forward to working together with them.”

On July 1, NUVOtv unveiled a new on-air look featuring a progressive, sleek new logo and color palette along with the tag line – We Are It. Other rebrand initiatives include a full refresh of the network’s website,, and heavier program integration of NUVOtv talent and network partners.

On July 18, NUVOtv premiered new original programming including Jennifer Lopez: Her Life. Her Journey; House of Joy; A Step Away; Anjelah Johnson: The Homecoming Show and Mario Lopez: One-on One.

About NUVOtv

NUVOtv ( is the first English-language television network created for Modern Latinos, embodying the rich spirit of the culture and the multi-dimensional lifestyle. From fashion and comedy to music and movies, NUVOtv’s line-up of original and acquired programming is progressive and unique.

In 2012, iconic superstar and entrepreneur Jennifer Lopez announced an exclusive creative, production and marketing partnership with NUVOtv bolstering the network’s mission to deliver entertainment for the Modern Latino audience. Lopez and her production company, Nuyorican Productions, are collaborating closely with the network on programming, production and marketing. On May 15th, Lopez was appointed NUVOtv’s Chief Creative Officer.

NUVOtv is currently available in more than 33 million homes nationwide with major distribution partners: AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FIOS. The network is widely available in the top Hispanic DMA’s and most major US markets including Los Angeles, San Francisco, Miami, Chicago and New York.

About SMG Multicultural

SMG Multicultural is the largest brand communications organization in the U.S. specializing in Hispanic, African-American, Asian-American and emerging market consumers. Within our three brands – Chicago-based Tapestry and Spark Multicultural and New York-based 42 Degrees at MediaVest (MV42) – we offer a portfolio of strategic services that engage consumers in meaningful ways with some of the top brands across the globe. Whether it’s media planning and buying, communications planning, performance media, digital communications, data and analytics, branded entertainment, gaming or event marketing, our media experts consistently strive to lead and invent within the multicultural space.