New York – Real Media Group, a business unit of 24/7 Media, announced enhancements to its leading ad serving and ad management platform, 24/7 Open AdStream. The enhanced 24/7 Open AdStream introduces a faster, smarter, more intuitive user interface with improved workflow and a fully customizable dashboard that benefits both digital publishers and ad operations teams globally.
24/7 Open AdStream provides a new unified dashboard from where every multi-screen advertising operation can be expertly handled; from real-time bidding to enhanced brand content and native advertising. This powerful all-in-one ad server provides even easier access to digital advertising initiatives and facilitates management of everyday tasks with a simplified workflow. Additionally, 24/7 Open AdStream now offers an auto-adjust capability that reconciles discrepancies in delivery reports that may exist between the publisher and advertiser. This auto-adjust feature is available through a third party partnership of Real Media Group.
With the newly added benefit of dashboard customization, users can now quickly access campaign status reports, IO’s, manage real-time bidding operations and ad campaigns directly from within the main menu interface.
“We have given our leading ad serving technology an overhaul in order to simplify complex campaign management,” said Nicolle Pangis, President of Real Media Group. “The continued growth of 24/7 Open AdStream called for a streamlined, more intuitive user interface providing our clients with an effortless workflow. We’ve made it simpler and faster to get things done, demonstrating our ongoing commitment to add advanced functionality to make sure clients maximize the potential of all their multi-platform initiatives.”
Recent clients to test the new interface have seen the excellent workflow benefits that the enhanced 24/7 Open AdStream technology brings to their digital advertising operations. The easy-to-navigate interface allows them to create and push campaigns directly from the homepage, and the greater filtering options enable bulk changes to be made with ease.
24/7 Open AdStream is the only ad management platform that combines digital marketing technologies, together with integrated access to new advertising demand and business intelligence, that publishers and digital media companies need most to improve results, maximize revenues, and lower operational costs.
About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.
