Strategic Partnership Will Drive Rich Media Mobile Advertising Adoption by Leading Brands through Use of AdCreator 3 Platform
CAMBRIDGE, Mass. – Celtra Inc., the industry leader for rich media mobile advertising and analytics, today announced a strategic partnership with DDB Chicago, part of the global advertising agency network, DDB Worldwide. Together, Celtra and the DDB Chicago team will offer their clients highly innovative and award-winning rich mobile advertising experiences.
With access to Celtra’s market-leading AdCreator 3, a rich media ad production, delivery and analytics platform, DDB Chicago will now provide native and immersive brand experiences to more effectively engage mobile customers, tapping into tremendous growth potential within the mobile advertising industry that continues its rapid expansion. Brands are increasingly turning to their creative agencies for mobile-specific creative that boosts overall awareness and engagement with touch, utilizing mobile video, location-based, social, gaming and other features.
DDB Chicago’s adoption of AdCreator 3 is their first experience with a self-service ad creation platform and expands their mobile capabilities for in-house and creative agency production. Through the strategic partnership, DDB Chicago hopes to expand upon the Web experience of its creative agencies and adopt a mobile mindset with Celtra’s AdCreator 3.
“We’ve realized the necessity to expand creative capabilities into mobile and are excited to partner with an industry leader like Celtra,” said DDB Chicago’s SVP, Director of Mobile, Dirk Rients, who spearheaded the partnership. “Through the use of Celtra’s AdCreator 3 platform, our teams can more quickly and efficiently develop highly engaging mobile experiences for our clients.”
“DDB Chicago represents many of the world’s largest, most-respected brands and we’re honored to be selected as their mobile rich media provider,” said Miha Mikek, Celtra Co-Founder and CEO. “Active participation of creative agencies like DDB Chicago in the mobile arena reinforces the message to the advertising industry that the time for mobile is now and that adopting mobile advertising is essential to grabbing the attention of and meeting the high expectations of the modern day consumer.”
DDB Chicago can now quickly and easily create personalized, engaging rich media ads that run flawlessly across all mobile platforms. AdCreator 3 simplifies the ad creation process by automatically managing the technicalities with display option and validation tools. A single, centralized dashboard and integrated analytics deliver insight and campaign control for DDB Chicago’s clients, allowing them to optimize their media buying activity and creatives, drive higher campaign ROI for their brands and improve upon past campaigns by seeing what methods worked most effectively.
About Celtra Inc.
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 18 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra’s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Celtra is headquartered in Cambridge (MA), with offices in New York City, San Francisco, Los Angeles, Chicago, London (UK), and Ljubljana (SI).
