Rapid expansion in APAC sees MediaMath establish regional hub
LONDON – MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, has announced the opening of a regional office in Singapore to aid further expansion into the APAC market.
Over the past three years, MediaMath established – and significantly grew – its presence in APAC. As one of the fastest growing markets globally, and a key focus for MediaMath’s business, the decision to open a regional office in Singapore – a hub for the APAC digital advertising industry – was the logical next step.
Erich Wasserman, Co-founder and newly appointed Global Chief Revenue Officer, who led the EMEA and APAC organization for the past three years, commented, “The new regional office will allow us to work closely with our APAC clients. The appointment of a strong local team – that combines experienced MediaMath talent with new hires – will ensure that clients have on-the-ground support from individuals with first-hand experience of MediaMath’s TerminalOne Marketing Operating System™ and industry expertise.”
He continued, “We already have a number new client relationships in the pipeline for 2014, so look forward to further leveraging our expertise to help clients deliver their commercial objectives.”
To read the official announcement of Wasserman’s new role as Global CRO, click here.
Of note, MediaMath continues to grow its presence in the APAC region, sponsoring the upcoming Media360 event in Hong Kong and Festival of Media in Singapore.
About MediaMath
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.
MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.
To learn more, visit, www.mediamath.com.
