MOUNTAIN VIEW, Calif. — Adara, the leading global travel data and analytics platform, announced the appointment of Elizabeth Harz as President of Media. Harz will lead media sales and operations globally, and head up the company’s corporate and trade marketing efforts as it scales its growth in Europe, the Americas and Asia.
“Adara delivers deep first party targeting and analytics at internet scale allowing us to assist companies in unique ways throughout the marketing communications process. From strategy, to execution, predictive analysis, and actionable recommendations, we partner with the best brands in the world,” said Layton Han, CEO of Adara.
Han concluded, “We are excited that Elizabeth will be heading up Adara’s global media business. She brings a successful track record of rapidly scaling global media businesses with a customer and employee centric approach. Her leadership will help Adara continue to extend the company’s growth in travel data and analytics worldwide.”
Adara has more than 250 million monthly unique traveler profiles and more than 70 data partner relationships – including some of the most recognized names in the travel business. It is building momentum in the deployment of proprietary technology that makes data actionable to execute personalized marketing campaigns, while being privacy compliant.
“I have enjoyed helping brands understand and leverage advertising technologies for most of my career,” said Harz. “At Adara, I have the chance to help lead a programmatic revolution armed with powerful technology, reputable data and insights globally, driven by a world class team.”
Harz has more than twenty years of experience leveraging technology and insights to help marketers deliver business results. Before joining Adara, Harz was Vice President of Business Development at Chegg, where she established their marketing services business helping top consumer brands, colleges, and universities connect with students across platforms. Prior to Chegg, she was Senior Vice President of Media Sales at Electronic Arts overseeing global ad sales, marketing and operations across console, social, web, and mobile gaming platforms. Harz also spent five years at Yahoo in a variety of leadership roles, ending her tenure as Vice President of Marketing Insights. Her first ten years in the business were spent at Ziff Davis Media and CNet.
About Adara
Adara, the world’s largest cross channel travel data and analytics platform, connects brands to people who are going places. We help consumer brands find new customers, and deepen customer relationships, using advanced precision-targeting technology, powered by Big Data sourced from the world’s leading travel and hospitality companies.
Adara’s proprietary platform is fueled by first party data from more than 70 global travel brands, including United, Delta, Hyatt, Marriott, and Hertz. Through its exclusive access, Adara has a deep set of data on over 250 million monthly uniques, including access to 5 billion travel searches annually. Adara was founded in 2009 and is headquartered in Mountain View, CA.
