New DMP helps publishers build and sell audience segments and lets advertisers target highly localized audiences.
New York, NYC – Adform, (www.adform.com), the premier ad tech partner for U.S. and European media agencies, trading desks, advertisers and publishers, today announced the launch of a data management platform (DMP) designed to enable publishers to monetize their audience data, and agencies and advertisers to target highly specific audiences. The DMP is fully integrated with the Adform digital ad-tech stack, providing a turnkey and seamless platform for both buyers and sellers of digital display inventory.
Both publishers and advertisers can use the DMP to collect massive datasets from numerous data sources, including first-party and third-party, campaign, and publisher data. It provides robust tools that allow users to structure diverse datasets into usable and granular audiences and segments. Most importantly, it enables advertisers to activate the data in the Adform demand side platform, ensuring that ad spend is focused on ideal campaign prospects.
“Adform has direct relationships with European and U.S. premium publishers, which we can activate to promote data-driven marketing. By providing publishers with turnkey tools to monetize their audience data, we could help them open new and highly premium revenue streams. At the same time, advertisers benefit from the ability to understand who their customers are, and target them at scale. And of course, the consumer benefits by a more personalized online experience. It’s a win-win for all of the constituents of the digital advertising ecosystem,” explained Martin Stockfleth Larsen, CMO of Adform.
The DMP helps publishers collect and analyze information about their audiences, so they can better understand and segment them. The richer insights available via the Adform DMP enable them to justify premium CPMs, as well as ensure a better brand experience for their readers.
Agencies and advertisers can leverage the DMP to analyze attributes of top performing audiences for campaign modeling. They can then use it to purchase third-party data sources to find their exact audience at sale. The DMP also collects and analyzes data in real time so that marketers can optimize their campaign and deliver stronger performance.
For more details about Adform’s new data management platform email sales_us@adform.comor visit www.adform.com.
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimization and reporting into one place covering full-featured Demand Side Platform, Rich Media and Ad serving. Adform was established 2002 in Denmark and now has offices in 14 countries including the US, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Lithuania and Belarus.
