TagMan Founder joins IgnitionOne as Global Chief Revenue Officer
LONDON – IgnitionOne, the global leader in cloud-based digital marketing, has appointed Jon Baron as its global chief revenue officer.
A seasoned technology professional, Baron brings over 15 years of digital, managerial and SaaS experience to IgnitionOne. In his new role at the company, Baron will be responsible for expanding revenue opportunities to benefit both advertising agencies and brand marketers, and will oversee global sales efforts. In addition, he will be responsible for driving aggressive revenue targets for the company.
“I am delighted to have Jon as part of IgnitionOne’s management team,” said Will Margiloff, CEO of IgnitionOne. “Jon brings a deep experience across all facets of digital marketing and his depth of experience and firsthand knowledge will allow us to continue to create opportunities to simplify life for both advertising agencies and marketers alike.”
Prior to joining IgnitionOne Baron served as co-founder and CEO of SaaS-based tag management, data and attribution company TagMan. Previously Baron held positions with Microsoft, where he built MSN’s first international sales team, and Vibrant Media where he built out its international and RTB capabilities.
“Today’s marketing technology landscape is fraught with disparate platforms and integration issues. IgnitionOne’s ability to simplify things for marketers trying to cope in a fragmented world really appealed to me,” said Baron. “I am looking forward to helping the company create new global opportunities.”
The news of Baron’s appointment follows the announcements that IgnitionOne has acquired mobile leader Human Demand, added a major analytics enhancement to its Digital Marketing Suite (DMS), and secured $20 million in Series B funding.
With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. The company provides a suite of solutions that encompass algorithmic media management across channels such as search, programmatic display and social; advanced data management; and marketing automation including user scoring, lead nurturing and lead optimization.
IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance across PC and Mobile platforms. IgnitionOne’s integrated Digital Marketing Suite (DMS) empowers marketers to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Score Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users, on and off their website.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.