PunchTab Deepens Commitment to Providing Brands With Emerging Technology That Increases Meaningful Consumer Engagement and Lifetime Value With Leader Mansbach
PALO ALTO, CA – PunchTab, the leading omni-channel engagement and insights platform, today announced it has selected Mike Mansbach as the company’s next CEO.
Mansbach is highly regarded as a results-driven go-to-market executive with a track record of bringing customer value to scale worldwide. Having successfully lead the Global Sales and Client Services team for the SaaS Division at Citrix, Mansbach helped shape a market that resulted in tens of thousands of delighted customers who used the Citrix products to simplify the way they communicated worldwide.
“Companies want to know more about their consumers, about what makes them engage and what creates value for them,” says Mansbach. “They want to identify their fans and amplify their voices. This is what PunchTab’s team and deep science is revolutionizing, and I am thrilled to be joining the family.”
“We are embarking on a new and exciting chapter in PunchTab’s journey, and we are incredibly lucky to have Mike join our team to lead our organization to the next level,” said Mehdi Ait Oufkir, Chief Technology Officer at PunchTab. “We’ve learned much over the last three years as we’ve talked to the world’s leading brands, researched consumer behavior and listened to the needs of CPG and retail marketers and CMOs. The technology and data science we’ve developed and the problems we’re solving for some of the world’s most powerful brands, are truly incredible.”
PunchTab board member, lead investor, and Mohr Davidow Ventures General Partner Katherine Barr, said, “PunchTab is defining the future by helping CPG brands and retailers better engage with consumers across all devices and digital channels. Mehdi Ait Oufkir has built a unique technology and data analytics platform, and Mike Mansbach is a proven leader with both a clear vision and a unique talent for scaling next generation technologies to meet customer needs. This combination is incredibly powerful. Mike’s reputation for exceeding customer expectations, defining and leading markets, and scaling strong global teams is well-known, and we look forward to supporting PunchTab’s exponential growth under his and Mehdi’s leadership.”
Founding CEO Ranjith Kumaran will take an active role on the PunchTab board as the company continues to create defining technology and data analytics for retail and CPG organizations.
About PunchTab, Inc.
PunchTab is the leading engagement and insights platform committed to creating technology that allows brands and retailers to grow engagement and lifetime value with their consumers across any channel or device.
Leading CPG and retail brands like The Yankee Candle Company, PURELL, ConAgra, Arby’s and more use PunchTab’s cloud-based solution to deepen audience engagement, build awareness, and gain a data-driven, 360-degree view of consumer behavior and purchase drivers. PunchTab offers a self-serve, easy-to-implement product, and fully customizable, white-labeled loyalty and engagement programs.
Based in Silicon Valley PunchTab is funded by Mohr Davidow Ventures, Chamath Palihapitiya from The Social+Capital Partnership, Crunch Fund, Venky Harinarayan, and Anand Rajaraman. For more information visit www.punchtab.com.
