NEW YORK – IgnitionOne, the global leader in cloud-based digital marketing technology, released its quarterly digital marketing report, highlighting positive growth for Q3 2014. The report focuses on the growth of search advertising on mobile devices, other paid search trends and programmatic display advertising.
Digital marketing figures are released quarterly by IgnitionOne. It is the longest continuously running quarterly report on Digital Marketing trends. Since the report’s inception, IgnitionOne has tracked more 110 billion display impressions and more than 3.4 billion clicks.
Key findings in the report:
- Yahoo!/Bing gains market share against Google: In its best showing since Q1 2009, Yahoo!/Bing increased their US paid search market share to 25% compared to Google’s 75%.
- Yahoo!/Bing search gets more expensive: Yahoo!/Bing partner networks see a 5.8% drop in traffic YoY, but the large increase in CPCs causes overall partner network spend to increase 17.6%.
- Phones edge-out tablets in paid search spend: For the first time ever, paid search spend surpasses tablet spend, increasing 18.5% over the previous quarter (QoQ).
- Third Party Partner network decline causes ripple effect: Search spend decreases 32% YoY as advertisers pull out of Google partner network. As impressions drop, CTR continues to climb, largely due to advertisers pulling out of display networks and third party search partner networks which have naturally lower CTRs.
- Mobile growth continues: Mobile continues to see enormous growth, especially for phones, which saw triple digit growth in search metrics including impressions, clicks and spend.
“Paid Search continues to evolve and become more integrated with broader digital marketing efforts. Marketers and their technologies have become more sophisticated as they seek to drive the highest return on their advertising spend and marketing efforts.” said Roger Barnette, president of IgnitionOne. “Marketers and advertisers are getting better at finding users wherever they are on whatever device they are using.”
This report is the latest in a series of reports from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch.
About IgnitionOne
IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS) simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.
