IAB Promotes Three Executives to Key Leadership Positions

Lisa Milgram, Carl Kalapesi and Virginia Rollet Moore Assume New Roles

NEW YORK – Strengthening its commitment to and capabilities in several critical areas of digital media and marketing development, the Interactive Advertising Bureau (IAB) announced the appointment of Lisa Milgram as Senior Vice President of Membership Programs; Carl Kalapesi as Vice President of Industry Initiatives; and Virginia Rollet Moore as Vice President of Events.

“I am excited by the opportunity to promote women and men from within – especially people as talented, energetic, and accomplished as Lisa, Carl, and Virginia”

The three executives are longtime IAB staffers, known for their expertise in serving members and solving problems.

Milgram has overseen the IAB conference portfolio for the last five years, most recently as Vice President of Events. Prior to leading events at IAB, she spent several years as an Event Specialist planning legal conferences at Shearman & Sterling LLP, an international firm.

In leading events – and in paying special attention to programming – she has been significantly involved in working with IAB member companies, understanding their interests, ultimately building a successful business unit that meets their objectives alongside those of the trade organization. As Senior Vice President of Membership Programs, she will leverage that expertise, supervising the requirements of the IAB’s more than 650 member companies, and organizing its work to fill those interests and fulfill those needs, with a close eye on the programs the bureau develops for its members.

Carl Kalapesi, who has been central to shepherding IAB’s work in programmatic, data and QAG over the past two years, will take on a broader role to supervise the work and output of the majority of the IAB Committees and Councils. In this new position, he will manage the inner workings of these critical industry groups, and ensure the high quality of their deliverables, whether in the form of research, best practices development, thought leadership seminars, whitepapers, or other activities.

Kalapesi’s earlier position at IAB was Senior Director, Industry Initiatives. Before joining the trade organization, he served as a Project Leader in the Boston Consulting Group’s Technology, Media and Telecommunications and Digital Economy practice areas specializing in the business impact of technology.

Rollet Moore, the IAB’s longest-serving staff member and the keeper of its institutional memory, has been essential both to the growth and the ever-growing profitability of its events business. She has also helped to turn the IAB Ad Lab into a well-known, well-branded thought leadership center for the industry. In her new position, she will take on an even greater management role overseeing events for the trade organization. Previous to this promotion, Rollet Moore’s title was Head of Events, and prior to joining the IAB in 2002, Rollet Moore planned major events for Vivendi Universal.

“I am excited by the opportunity to promote women and men from within – especially people as talented, energetic, and accomplished as Lisa, Carl, and Virginia,” said Randall Rothenberg, President and CEO, IAB. “There will be greater need than ever for collaboration and coordination, as we seek to leverage our various areas of functional expertise in public policy, measurement, ad technology, data, and other areas with important growth sectors like mobile and video for the media and marketing industries. These three promotions will help put IAB in a strong position for being able to meet these demands from both our membership and the digital ecosystem at-large.”

About the IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City.