ADARA Appoints Industry Veteran Stan Su as Vice President, Global Ad Operations and Account Management

New Role Drives Excellence Initiatives for Advertiser and Agency Customer Satisfaction

MOUNTAIN VIEW, Calif. – ADARA, the leader in leveraging global travel data to drive future business performance, announced that Stan Su has joined the company as head of ADARA’s global advertising operations and account management functions. In this new role, Su will lead campaign and account teams to further enhance ADARA’s high level of ad operations and client service excellence, to support the company’s growth strategy.

“Stan is a seasoned advertising operations executive with an impressive track record managing exceptional client service on a global scale”

Previously, Su served as senior director of global business operations at Turn, Inc. He is an experienced leader who has built and led service, support and operations functions in enterprise software and digital marketing companies. He also has expertise in building, leading and retaining high-performance teams in a variety of industries.

“Stan is a seasoned advertising operations executive with an impressive track record managing exceptional client service on a global scale,” said Elizabeth Harz, President of Media, ADARA. “We are delighted to have someone of his caliber join our executive team at this important stage of our growth as we continue to expand our global footprint to better service our clients worldwide. We look forward to working with Stan to bring our advanced travel intelligence marketing solutions to even more industry-leading brands.”

Prior to Turn Inc., Su oversaw customer service and support functions at AdBrite and Adobe. He earned a master’s degree in business management from Tulane University’s Freeman School of Business and a bachelor’s degree from the University of Michigan.

About ADARA

ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 80 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe and Asia, including its headquarters in Mountain View, Calif. For more information, visit ADARA.com or follow us on Twitter @adaraglobal.