Executives from PAYBACK India and Microsoft Bring Industry Knowledge and Expertise
MOUNTAIN VIEW, Calif. – ADARA, the leader in leveraging global travel data to drive future business performance, announced the appointment of two seasoned executives to lead the company’s market development efforts in the Asia Pacific region. Vijay Bobba has joined the company as managing director and Jonathan Hardy was brought on board as vice president of sales. The new hires will lead ADARA’s regional expansion to provide marketers with rich data and travel industry intelligence to monetize and expand their advertising reach.
“Vijay and Jonathan bring tremendous experience and industry knowledge to our team,” said Layton Han, CEO, ADARA. “They will play a crucial role in further expanding our Asia Pacific business and sales operations. With the opening of our new data center in Singapore, and with Vijay and Jonathan’s more than five decades of combined expertise delivering proven results, I look forward to accelerated growth in the region.”
Vijay has a proven entrepreneurial track record of nurturing new ideas and growing large-scale businesses in complex and dynamic markets. In his new role, Vijay will provide strategic leadership to help grow ADARA’s business in Asia Pacific. He will be responsible for developing and managing data partnerships to drive ADARA’s growth strategy in the region. Most recently, he was the founder and CEO of PAYBACK, India’s largest multi-brand consumer loyalty program. At PAYBACK, Vijay pioneered the concept, launched India’s leading consumer loyalty brand, established more than 80 strategic partnerships, led the company to a market leadership position and its eventual acquisition by Loyalty Partner, an American Express company. Previously, he was a partner at the McKenna Group in Silicon Valley, where he consulted for startups and large global businesses on creating new markets for leading-edge technologies.
With 20 years of experience in the region, Jonathan is an authority on the Asian media and advertising industry, recognized for his deep knowledge and background in sales. In his co-leadership role with Vijay, Jonathan will lead ADARA’s sales strategy and operations in Asia Pacific. Prior to joining ADARA, Jonathan served as Microsoft’s sales strategy lead in Asia, where he was responsible for developing multi-channel advertising sales strategies across several platforms and applications. Before his tenure with Microsoft, Jonathan was based in Hong Kong, where he founded the regional sales agency, Energy Media Networks. Additionally, he served as managing director at Dow Jones International Marketing Services where he led regional sales and marketing teams for The Wall Street Journal and wsj.com.
About ADARA
ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first-party data from more than 80 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif. For more information, visit ADARA.com or follow us on Twitter @adaraglobal.
