NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has named Karl Bunch as vice president, global product development. Bunch brings several decades at the forefront of the technology and programmatic industries to the role, where he will be responsible for leading demand side operations, supporting audience buying, optimization, reporting, analytics and campaign planning tools.
[blockquote cite=”Karl Bunch – Xaxis VP, Global Product Development” type=”left”]Xaxis continues to define the programmatic industry with technologies such as its Turbine DMP and its leadership in guaranteeing one hundred percent viewability for advertiser campaigns[/blockquote]
Bunch previously served as chief technology officer at ad technology platform iSocket, prior to its acquisition by the Rubicon Project. He has also held senior positions at AppNexus where his responsibilities included defining and growing the company’s agency and marketer business, helping build out the company’s mobile products business and guiding advertisers in maximizing their digital spend. Other experience includes serving as chief solutions officer at digital media holding company CPXi and as SVP, strategic technology at Warner Music Group.
“Karl brings an impeccable understanding of the intricacies of the demand side business and the programmatic industry in general,” said Mark Grether, Global COO of Xaxis. “He will play a key role in extending the capabilities and reach of the Xaxis platform, leading development of new technology and media products that provide advertisers with unparalleled capability for reaching their global audiences.”
Bunch will be responsible for overseeing product innovation across all digital channels and for all markets with a focus on creating new tools that support and extend the breadth of the company’s media offerings. He will report to Global COO Grether.
“Xaxis continues to define the programmatic industry with technologies such as its Turbine DMP and its leadership in guaranteeing one hundred percent viewability for advertiser campaigns,” said Bunch. “No other company offers advertisers the same combination of massive, global scale with proprietary technology expertise and exclusive access to some of the world’s most valuable inventory. I look forward to leading our efforts as we continue to develop new, audience-focused demand side products that enhance the ability of brands to maximize their digital efforts.”
About Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Xaxis works with over 2,700 clients across 39 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.
