As global advertisers increase digital media allocation, capital drives technology advancement and international expansion
BOSTON – As global brands increasingly turn to online video marketing as a key revenue generator, Pixability, a video ad buying and marketing technology company, today announced it has closed a $18 million Series C financing round led by Jump Capital and Edison Partners, bringing total funding to $28 million. All existing investors, including Point Judith Capital and Quad Graphics, also participated in the round. Pixability has achieved a cumulative sales compound annual growth rate of 240% over the past five years. The cost efficiencies of digital advertising are leading global brand marketers to aggressively shift media allocations, particularly to online video. Worldwide digital ad spend is projected to reach $253 billion by 2018 (up from $145 billion in 2014); with U.S. digital video ad spend projected to rise by 30.4% this year alone, reaching $7.77 billion1.
Pixability brings a trifecta to the advertiser market – a sophisticated technology platform, unrivaled depth of data, and extensive online video knowledge.
“The Pixability platform has allowed us to reach our core customers and target new passionate soccer fans with data-driven video campaigns that increase awareness of our new brand positioning and bring engagement to an unprecedented level,” said Hermann Hassenstein, Global Head of Communications Planning at PUMA. “With the targeting that Pixability delivers, we are able to achieve better results through online video in a more efficient way.”
The capital will be used to:
- Rapidly expand Pixability’s patent-pending ad buying and video marketing technology platform for brands and agencies
- Expand international sales, partnerships, and business development efforts
“Budget allocation is shifting from TV to online media at a nonlinear pace. Consumption and engagement patterns, coupled with the rise of mobile, have placed online video on an astounding growth trajectory,” said Sach Chitnis, Managing Partner of Jump Capital. “Pixability sits at the epicenter of both brand and consumer trends in online video. Powerful technology and deep market expertise deliver premium ad targeting and video marketing insights, yielding an efficacy layer that is unparalleled in the industry.”
“At Edison, we get excited about companies with the vision to identify inflection points in major markets, and the expertise to drive immense value for their customers from them,” said David Nevas, Principal at Edison Partners. “Pixability brings a trifecta to the advertiser market – a sophisticated technology platform, unrivaled depth of data, and extensive online video knowledge.”
Demand from brands for media transparency, reporting accuracy, and business attribution for online video is at an all-time high. Pixability’s programmatic optimization technology and ad buying platform streamlines campaign management, and delivers superior results against the unique business objectives of brand and agency customers, which include L’Oréal USA, PUMA, Viacom, Publicis Groupe, Mindshare and Omnicom’s Resolution Media.
“The success of our fundraising round solidifies Pixability’s value proposition within the online video ad tech ecosystem,” said Bettina Hein, Founder and CEO of Pixability. “Our technology proves the business value of a data-driven video marketing strategy. We predict online video’s dominance will expand further over the next few years as more consumers cut the cord, and more providers offer Over-The-Top services.”
Pixability has the industry’s broadest scope of YouTube management functionality. Its patent-pending software delivers extensive, enterprise-grade video advertising optimization to reduce the complexities that accompany growing online video media spend, and increase results for brand marketers. By programmatically managing video ad buys, Pixability enables media professionals to achieve transparency, streamline campaign management, reduce risk, target precisely for enhanced performance, and deliver verifiable results. For more information about Pixability’s ad buying and video marketing technology, please visit http://www.pixability.com.
1 eMarketer
About Pixability
Pixability, Inc. is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London. For more information, please visit www.pixability.com.
via BusinessWire
