Bhargava’s talk will focus on how imperfection is marketable; Guillebeau will share his top tips on “having it all”
DALLAS – ad:tech San Francisco 2015, the longest running modern marketing event in the industry, has announced the opening keynote session featuring two bestselling authors —
What better way to begin this year’s event than by talking about the top marketing trends on the horizon and how we can take advantage of this knowledge to become better marketers — this dual author keynote session will certainly be one ‘for the books!’
Rohit Bhargava, author of Non-Obvious and Chris Guillebeau, who has written The $100 Startup and Happiness of Pursuit. Bhargava will share his insights and predictions of future marketing trends from “glanceable content” to “reluctant marketers” and Guillebeau will discuss how it is possible to rewrite the rules of work to create a future that empowers modern professionals to “have it all.” Bhargava and Guillebeau will speak on Wednesday, May 20 at 9 a.m. PST.
“We are thrilled to have two bestselling authors sharing the stage to kick off ad:tech San Francisco 2015,” said Kimberly Dunn, marketing director for ad:tech. “What better way to begin this year’s event than by talking about the top marketing trends on the horizon and how we can take advantage of this knowledge to become better marketers — this dual author keynote session will certainly be one ‘for the books!’”
Rohit Bhargava is a trend curator, founder of the Influential Marketing Group (IMG), and the author of five bestselling business books including Non-Obvious and Likeonomics. His signature annual “Non-Obvious Trend Report” has been viewed more than half a million times online and his personal blog has been named one of the top 25 marketing blogs in the world by AdAge. Prior to starting IMG, he spent 15 years leading global digital and social media strategy at Leo Burnett and Ogilvy. Chris Guillebeau is The New York Times bestselling author of The Happiness of Pursuit, The $100 Startup, and other noteworthy books. Having visited every country in the world before his 35th birthday, he now spends his summers hosting the World Domination Summit in Portland, Oregon.
The two-day ad:tech San Francisco event will take place on May 20-21, 2015, and will feature other industry-leading keynote speakers, an expo floor showcasing more than 200+ of the latest solution providers and a packed conference agenda led by world-renowned marketers from top brands and agencies. The remaining keynote speakers will be announced in the weeks ahead.
More Information:
- For more information and details on this year’s keynote sessions, visit: http://www.ad-tech.com/sf/Content/Keynotes/5_9/
- For more information on ad:tech, visit: http://www.ad-tech.com/sf/Content/Welcome
- To register for ad:tech San Francisco 2015, visit: http://www.ad-tech.com/sf/Content/Register/3/
- For more information on the expo floor features, visit: http://www.ad-tech.com/sf/Content/Expo/4/
- For more information on the conference program agenda, visit: http://www.ad-tech.com/sf/sessions
- Follow @adtech on Twitter and join the conversation using #adtechSF
About ad:tech:
ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.
via BusinessWire
