NEW YORK – PageScience (formerly Precision Health Media), the leader in page-level scoring for ad targeting, has launched PageScience Video – a platform allowing pharma and healthcare brands to run pre-roll ads before contextually matched videos or in broader lifestyle categories.
The E.W. Scripps Company (NYSE: SSP), whose digital content includes 33 TV station sites and leading video news provider Newsy, has joined PageScience Video as one of its charter publishers.
Initial advertisers using PageScience Video include Roche’s ACCU-CHEK®, which ran pre-roll for diabetes monitors with contextually matched video content.
PageScience introduced PageMatch, its contextual targeting solution for the healthcare industry, four years ago. Pages are scored by several criteria, including relevancy, viewability and historical ad performance. PageScience scores 100 million pages a month, enabling ad buyers to use search keywords to identify the deep relevance of pages in exchanges and on partner sites.
“We’re now extending PageMatch to cull out videos from the larger content,” explained Bill Jennings, PageScience CEO. “But, in addition to our deep contextual targeting, which appeals to advertisers like ACCU-CHECK and RX brands who want to reach people with specific health conditions, image advertisers and OTC brands can choose general “Run of Health” campaigns or simply “Lifestyle,” which includes topics like travel, sports and cooking.”
“Scripps sites and Newsy affiliates are perfect for all three kinds of pre-roll campaigns, since they feature high-quality niche and lifestyle content with strong scale,” Jennings continued. “For example, Scripps has powerful videos focusing on such subjects as diets, sleep, exercise and specific diseases, with professionals describing how to cope with each one.”
“Having spent the past seven years helping pharma and other healthcare brands navigate the digital advertising waters, PageScience was the logical platform to maximize our pre-roll revenues by scoring our health-related video content for both deep niche content and lifestyle targeting,” added Tom Sly, Vice President Digital Media at Scripps.
New York-based PageScience, formerly Precision Health Media, delivers vast reach and precise page-level targeting to brand marketers. The company is backed by Metamorphic Ventures, Cava Capital, Hub Angels, Alpine Meridian and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Chris Young (Founder Digital Broadcasting Group). PageMatch is a trademark of PageScience. For more information, visit www.pagescience.com
The E.W. Scripps Company serves audiences and businesses through a growing portfolio of television, radio and digital media brands. Scripps is one of the nation’s largest independent TV station owners, with 33 television stations in 24 markets and a reach of nearly one in five U.S. households. It also owns 34 radio stations in eight markets. When Scripps and the former Journal Communications merged their broadcast assets in early 2015, they also spun off their respective newspapers, creating a new public company, Journal Media Group. Scripps also runs an expanding collection of local and national digital journalism and information businesses, including mobile video news service Newsy and weather app developer WeatherSphere. Scripps also produces television shows including The List and The Now, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the long-time steward of the nation’s largest, most successful and longest-running educational program, the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”