AUSTIN, TX – PostUp, a leading digital and email marketing solution company, announced the availability of its Email Strategy solution, a strategic offering in partnership with Tableau Software (NYSE: DATA) and Return Path.
PostUp’s Email Strategy solution empowers email marketers with the ability to easily understand vast amounts of data through the use of clear visuals so that they can determine what is working in their email strategies (as well as those of their competitors) within one platform.
The Email Strategy solution is available thanks to PostUp’s partnership with Tableau Software, a global leader in easy-to-use, rapid-fire business analytics software. The PostUp-Tableau integration offers PostUp customers complete access and integration to analyze the performance of their email campaigns, enabling new insights and business analytics with unprecedented visual analysis and speed. Additionally, PostUp has expanded their partnership with Return Path, first announced earlier this year, to include Return Path’s Inbox Insight feature. With Inbox Insight, marketers are able to see their competitors email campaigns as well as the success metrics of those campaigns. This feature allows PostUp’s clients to make strategic decisions based on data sets from their competitors’ campaigns as well as their own.
“These partnerships are another testament to PostUp’s dedication to providing our customers with cutting-edge, first-to-market technology to enable them to fulfill their business goals through email marketing,” said PostUp CEO Tony D’Anna. “We can get more data to our clients quicker than ever before, empowering them with key insights into their email campaigns and those of their competitors, such as how recipients are signing up for emails, how those emails perform and who is signing up for them. These data points are invaluable in helping clients target and streamline processes to drive ROI.”
“Return Path offers digital marketers access to a rich set of data on email marketing performance, including performance relative to competitors, and into consumer behavior in the inbox. The ability for PostUp clients to access that data within the PostUp platform, and use Tableau’s capabilities to visualize that data, makes for a compelling offering,” said Scott Roth, chief marketing officer, Return Path. “We are proud to be partnered with PostUp as they continue to find innovative ways to serve the needs of today’s digital marketers.”
About PostUp
PostUp is the leader in end-to-end email marketing technology, from acquisition and compliance through the customer lifecycle. With a proven services team, award-winning platform, and handpicked partners, PostUp delivers personalized communications that drive engagement and increase revenues. For more information about PostUp, visit postup.com.
About Tableau
Tableau Software (NYSE: DATA) helps people see and understand data. Tableau helps anyone quickly analyze, visualize and share information. More than 23,000 customer accounts get rapid results with Tableau in the office and on-the-go. And tens of thousands of people use Tableau Public to share data in their blogs and websites. See how Tableau can help you by downloading the trial at www.tableausoftware.com/trial.
About Return Path
Return Path analyzes the world’s largest collection of email data to show marketers how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers and security providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam and abuse don’t. Find out more about Return Path Email Optimization, Email Fraud Protection, and Consumer Insight solutions at returnpath.com.
