Stella Artois, Converse and Grafik are amongst the first clients.
Protein today launches Tide – a new social visualisation tool built for brands who want to monitor and amplify campaigns as well as event organisers who want to bring to life live social conversations.
Tide is the first social media visualization and analytics tool that combines high spec design with useful analytics, an easy set up and low cost. Tide can be used in three different ways: for an event, as an internal tracking tool, and as a public showcase for social conversations around a brand.
Available free to students and charities, and starting from £49.00 ($75.00) for a one-off event, Tide was first trialed at the Cannes Lions Festival this year, the tool pulled in tweets and Instagram posts from thousands of attendees, highlighting popular topics, analyzing social media traffic at different points throughout the festival and showcasing the most relevant images.
Senta Slingerland, Director of Brand Strategy at Cannes Lions, says,
“Using Tide at this year’s Cannes Lions was a real eye opener. We always had so much data to be mined coming out of the festival – from who’s winning and what kind of people are attending – that could provide real insight into the state of industry. Working with Protein, we were able to not only show all this data in a clear and beautiful way, but also analyse trends and see where we’re headed.”
Tide is now used at Protein’s Studio space in Shoreditch, London, with regular hosts Grafik (www.grafik.net) using Tide to project live conversations on the big screen. Visualised (www.visualized.com) and EyeEM (www.eyeem.com) festivals will also incorporate Tide into their events in New York later this year.
Stella Artois is the first brand to embed the tool into their own site, to show what people are saying around their new campaign and Converse are currently using Tide as an internal tracking tool to monitor and analyse conversations around their brand across the world.
William Rowe, Founder and CEO of Protein, adds,
“At Protein, we believe that audiences are everything, which is why we are growing our innovation team and launching a series of products that will help you understand and connect with your audiences. Tide is the first tool we are making available to brands and the public to show and analyse their social media.”
Tide is available to purchase now. And this week only, Tide is offering a free upgrade from the River Account (£149/$228)) to the Lake Account (£299/$458).
Find out more about Tide at: http://www.gettide.io
Find out more about Protein at: http://services.prote.in
About Tide
Tide is a beautifully designed, modern social media aggregator. Nothing is more important to us than great design, and the current tweet walls just didn’t cut it – so we made our own with a focus on bringing social to life with modern technologies. Whether projecting to delegates at an event, displaying campaign activity in your office, or embedding into a website, we have a solution for you. Packed full of great features, our competitive pricing options will work for someone holding a single event, to those looking for a permanent bespoke display. For pricing and other info please visit:
About Protein
Protein is an audience business. We help you understand and connect with influential audiences. We specialise in early adopters. Neither too edgy nor too mainstream, these audiences are not defined by their age. They’re defined by their behaviours and attitudes. They’re the people who decide what you will buy next season. These are the people you need to talk to. And we’ve worked with some of the world’s most respected brands to define strategies and deliver global campaigns to the audiences that matter. Find out more at:
