LONDON – PubMatic, the marketing automation software company for publishers, announced that Reuters Commercial Director Jeff Perkins and IAB UK CEO Guy Phillipson will be the morning keynote speakers at the company’s third annual Ad Revenue Europe summit being held on Thursday, 22nd October from 8:00AM – 4:00 PM in London at the Congress Centre. Chris Arnold, Founder of Creative Orchestra and Comobi2, will kick-off the afternoon session with his keynote, Mobile & Brands, New BFF? Adding to an all-star line-up, featured speakers, including MAGNA GLOBAL Associate Director of Forecasting, Luke Stillman, will gather to discuss critical industry issues including viewability, mobile advertising and real-time analytics.
“We are delighted to host industry veterans Guy Phillipson and Chris Arnold at this year’s conference, as we explore the future of media and advertising.”
Jeff Perkins’ keynote – – The Power of Digital Video — will delve into the best practices Reuters has taken to make and distribute high quality video to influential audiences. A veteran in the media and publishing industry, Perkins has worked for leading brands such as The Daily Telegraph, BBC Worldwide and EMAP. He has spent more than 5 years at Reuters, most recently focusing on the launch of Reuters TV and its continued expansion to new platforms and connected devices.
Guy Phillipson’s keynote — The Evolution of Forward Market Thinking in Digital Media — will examine the concept of the programmatic upfront and address inventory strategies needed for the industry to move to a true forward thinking environment. During Phillipson’s tenure at the Internet Advertising Bureau (IAB), he has witnessed the shift from traditional to digital media and the latter’s exponential growth in budget and innovation. Under his leadership, the IAB has expanded its services to support the constantly evolving UK digital industry and has grown to include members from digital media companies ranging from start-ups to the industry’s most influential leaders.
Chris Arnold’s keynote — Mobile & Brands, New BFF? — will explore the best practices to unleash the potential of technology, data and people in order to take brands to the next level of consumer engagement. As founder and creative director of Creative Orchestra and Comobi2, a division of Creative Orchestra specialising in proximity mobile marketing, Arnold is an expert in brand marketing and understanding what inspires the consumer. With more than twenty years in the advertising industry working creatively with leading brands and innovating in the mobile space, he has a wealth of experience and insights to share.
“We are honored to host a trusted forum that provides the opportunity for publishers, brands and agencies to get together and assess the current state of the dynamic environment that we work in, and how we can continue to help the publishing industry thrive,” said Kirk McDonald, President, PubMatic. “We are delighted to host industry veterans Guy Phillipson and Chris Arnold at this year’s conference, as we explore the future of media and advertising.”
Ad Revenue Europe 2015
Powered by technology, the publishing and advertising industry now moves at the speed of real-time. This shift is introducing new workflows and a dependency on data and analytics to drive decisions. While many of the core fundamentals of the media business endure, the organisations that are evolving to keep pace with real-time are realising a significant competitive advantage.
To register for the Ad Revenue Europe 2015 conference, visit the conference website adrevenueeurope.com and click ‘Register to Attend.’
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.
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